Custom marketing website design in the US runs $15,000 to $80,000. Most B2B SaaS and professional service sites land at $20K-$45K for a serious build.
Page count, design depth, CMS integration, and animation depth drive the range. A 12-page Next.js site with Sanity CMS is mid-range; a 30+ page site with bespoke animation and multi-locale content is high. The single biggest predictor of where a specific engagement lands is scope discipline, operators who lock the spec in the first two weeks save 20-40% of total project cost over the next three months. Operators who let scope expand mid-build pay the inverse penalty. Either way, the $15K to $80K range is descriptive, not prescriptive: it reflects what a competent US vendor charges in 2026 for the work as scoped, not what a finished engagement has to cost.
| Component | Low | High |
|---|---|---|
Discovery + IA + content audit | $2K | $10K |
Design (Figma), 8-15 templates | $5K | $25K |
Build (Next.js, Webflow, or WordPress) | $5K | $30K |
CMS integration (Sanity, Contentful, MDX) | $2K | $12K |
Performance + accessibility + SEO baseline | $2K | $8K |
Content (copywriting in scope) | $0 | $15K |
30-day post-launch stability | $0 | $5K |
Discovery + IA + content audit
Design (Figma), 8-15 templates
Build (Next.js, Webflow, or WordPress)
CMS integration (Sanity, Contentful, MDX)
Performance + accessibility + SEO baseline
Content (copywriting in scope)
30-day post-launch stability
Every 'small addition' that turns up in week three is a real change order. Operators who lock scope in discovery save 20-40% of total project cost.
CRM imports, redirect maps, third-party API wiring, and content migration are the most underestimated line items in dev projects.
Conventional design is fixed-bid territory. Custom motion, bespoke components, and editorial illustration push costs up 30-100%.
Senior US engineers cost 2-3x junior engineers but ship 5-10x faster on non-trivial work. Cheap teams are usually expensive in retrospect.
Sites where the client writes all the copy ship faster and cheaper than sites where copy is in scope. Most projects underestimate this.
Inparlor builds marketing sites from $18,000. Most engagements land at $25K-$45K. We earn the price with measurable performance (Lighthouse 95+), a real CMS workflow, and integrated analytics on day one. The premium over the floor of the market reflects scope we don't itemize, measurement infrastructure, post-launch stability, and a documented handoff that survives whoever happens to be on our team six months from now. Our proposals are itemized line-by-line so you can see what you're paying for; we'd rather lose the deal on transparent pricing than win it by hiding the math.
Webflow template + freelancer customization for $3K-$8K. Realistic outcome: site that looks fine, ranks fine, and serves a 5-person startup well. Limits show up when you scale content production or want a real performance budget. The honest framing: cheaper vendors exist at every tier, Fiverr at the bottom, offshore agencies in the middle, established US-based mid-market shops at the top. The cost-quality curve is real but rarely linear. Going from a $5K vendor to a $15K vendor usually produces a meaningfully different outcome; going from $15K to $45K often produces a refinement, not a transformation. Where you sit on that curve depends on the cost of being wrong, not the budget you have available.
Cost amortized over 3-5 years of site lifespan ÷ (lift in pipeline or conversion per month)
$30K site amortized over 4 years = $625/mo. Lift of 5 additional SQLs per month at $5K ACV with 25% close = $6,250/mo incremental pipeline. Payback in 5 months.
We'll send back an itemized proposal, scope, line items, timeline, and the team that would actually run the engagement. No discovery call to schedule a discovery call.