inparlor.
Beauty BrandsE-Commerce Stores

E-Commerce Stores for beauty brands.

Shopify and headless storefronts built to compound, not just launch.

For beauty brands, e-commerce stores sits against a different operating reality than it does in a generic engagement. Sephora and Ulta are the primary route to brand discovery for under-35 buyers, which depresses direct CAC math.

We build and rebuild Shopify, Shopify Plus, and headless commerce stores for DTC brands doing $1M to $80M in annual revenue. The full breakdown of how we run E-Commerce Stores for beauty brands, including the industry-specific tactics, the benchmarks, and the FAQ buyers ask us before signing, lives on the service-first page.

What's included

Top deliverables for beauty brands.

  • Shopify, Shopify Plus, or Hydrogen headless build
  • Custom theme or Next.js storefront
  • Up to 12 page templates including PDP, PLP, cart, and checkout
  • Klaviyo account setup with 8 core flows
  • Postscript or Attentive SMS flows
  • See the full deliverables list →
Full breakdown

See the full E-Commerce Stores for Beauty Brands breakdown.

Pricing, process, tactics, case study, and the full FAQ, all framed against the beauty brands unit economics.