Technical, content, and authority, fixed in that order.
For beauty brands, seo sits against a different operating reality than it does in a generic engagement. Sephora and Ulta are the primary route to brand discovery for under-35 buyers, which depresses direct CAC math.
Traditional SEO is the unglamorous discipline of fixing crawl, on-page, and link signals so the pages you already have rank for what they should. The full breakdown of how we run SEO for beauty brands, including the industry-specific tactics, the benchmarks, and the FAQ buyers ask us before signing, lives on the service-first page.
Pricing, process, tactics, case study, and the full FAQ, all framed against the beauty brands unit economics.