Technical, content, and authority, fixed in that order.
For law firms, seo sits against a different operating reality than it does in a generic engagement. PI keywords are the most expensive in US digital, $200+ CPC in many metros, and the highest-LTV signed cases pay for it.
Traditional SEO is the unglamorous discipline of fixing crawl, on-page, and link signals so the pages you already have rank for what they should. The full breakdown of how we run SEO for law firms, including the industry-specific tactics, the benchmarks, and the FAQ buyers ask us before signing, lives on the service-first page.
Pricing, process, tactics, case study, and the full FAQ, all framed against the law firms unit economics.