Shopify and headless storefronts built to compound, not just launch. Designed and shipped for beauty brands, not generic templates with beauty brands swapped in.
Most beauty brands are operating on sites or software stacks built three to five years ago for a different version of the buyer. Sephora and Ulta are the primary route to brand discovery for under-35 buyers, which depresses direct CAC math. The infrastructure decisions that compound are the ones made with the operator in the room, not the ones made in a vacuum.
Inparlor's E-Commerce Stores engagement for beauty brands reflects that. We build and rebuild Shopify, Shopify Plus, and headless commerce stores for DTC brands doing $1M to $80M in annual revenue. The deliverables below are scoped against the unit economics, average order value of $45-$120.
Where most agencies treat beauty brands as another vertical to learn on, we treat the vertical as the starting point. Refill and replenishment cadence is the LTV lever but most ad accounts do not segment for it. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$25-$90
Blended CAC
$45-$120
Average order value
30-55%
12-month repeat rate
20-50%
Creator-attributed revenue share
$22,000, fixed
E-Commerce Stores engagement starts at
We do not push headless when Shopify Plus would do the job. It is roughly a 5x cost difference and most brands under $20M ARR cannot tell the operating-experience difference.
Eight core email flows plus four SMS flows configured during the build, not after. The first abandoned cart that triggers post-launch should not be the first one captured.
CAPI for Meta and Google. Triple Whale or Northbeam configured. The measurement layer is on the launch checklist, never a follow-on engagement.
We select apps based on the brand's actual operating model, AOV, and replenishment cycle. We do not default to whatever sits on top of the Shopify App Store charts that month.
E-Commerce Stores for DTC E-Commerce Brands
Blended CAC: $25-$120
E-Commerce Stores for Supplement Brands
Blended CAC: $35-$100
E-Commerce Stores for Fashion Brands
Blended CAC: $35-$120
E-Commerce Stores for Wedding Vendors
Cost per inquiry: $30-$200
E-Commerce Stores for Restaurants
Cost per reservation (Meta): $4-$25
E-Commerce Stores for Auto Detailing
Cost per lead (Search): $15-$60
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full E-Commerce Stores page · Beauty Brands hub