inparlor.
DevelopmentFor DTC E-Commerce Brands

E-Commerce Stores for DTC E-Commerce Brands.

Shopify and headless storefronts built to compound, not just launch. Designed and shipped for DTC e-commerce brands, not generic templates with dtc e-commerce brands swapped in.

Why this matters

Why DTC e-commerce brands need E-Commerce Stores built around their unit economics.

Most DTC e-commerce brands are operating on sites or software stacks built three to five years ago for a different version of the buyer. Meta and TikTok CPMs are up 20-40% YoY in most categories, while attribution remains compromised post-iOS. The infrastructure decisions that compound are the ones made with the operator in the room, not the ones made in a vacuum.

Inparlor's E-Commerce Stores engagement for DTC e-commerce brands reflects that. We build and rebuild Shopify, Shopify Plus, and headless commerce stores for DTC brands doing $1M to $80M in annual revenue. The deliverables below are scoped against the unit economics, average order value of $45-$180.

Where most agencies treat DTC e-commerce brands as another vertical to learn on, we treat the vertical as the starting point. Subscription churn at 30-50% in supplements and consumables limits LTV unless retention is its own program. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.

What we deliver

Scope built for DTC e-commerce brands.

  • Shopify, Shopify Plus, or Hydrogen headless build
  • Custom theme or Next.js storefront
  • Up to 12 page templates including PDP, PLP, cart, and checkout
  • Klaviyo account setup with 8 core flows
  • Postscript or Attentive SMS flows
  • Subscription via Recharge, Skio, or Stay
  • Reviews via Okendo, Junip, or Yotpo
  • Loyalty via Smile, LoyaltyLion, or Yotpo
DTC E-Commerce Brands benchmarks

Real numbers from the vertical.

$25-$120

Blended CAC

$45-$180

Average order value

20-45%

90-day repeat rate

$120-$500

12-month LTV

$22,000, fixed

E-Commerce Stores engagement starts at

Our DTC E-Commerce Brands-specific approach

How E-Commerce Stores runs in DTC e-commerce brands, operationally.

  • Theme vs headless decided in writing

    We do not push headless when Shopify Plus would do the job. It is roughly a 5x cost difference and most brands under $20M ARR cannot tell the operating-experience difference.

  • Klaviyo and Postscript live on launch day

    Eight core email flows plus four SMS flows configured during the build, not after. The first abandoned cart that triggers post-launch should not be the first one captured.

  • Server-side measurement before traffic

    CAPI for Meta and Google. Triple Whale or Northbeam configured. The measurement layer is on the launch checklist, never a follow-on engagement.

  • Subscription, reviews, loyalty, chosen, not defaulted

    We select apps based on the brand's actual operating model, AOV, and replenishment cycle. We do not default to whatever sits on top of the Shopify App Store charts that month.

FAQ

DTC E-Commerce Brands buyers ask us this most.

Ready to start?

Get a proposal for DTC E-Commerce Brands e-commerce stores.

We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.

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Or explore the full E-Commerce Stores page · DTC E-Commerce Brands hub