Shopify and headless storefronts built to compound, not just launch. Designed and shipped for fashion brands, not generic templates with fashion brands swapped in.
Most fashion brands are operating on sites or software stacks built three to five years ago for a different version of the buyer. Return rates of 15-40% (higher in shoes and intimates) eat contribution margin if not modeled into media decisions. The infrastructure decisions that compound are the ones made with the operator in the room, not the ones made in a vacuum.
Inparlor's E-Commerce Stores engagement for fashion brands reflects that. We build and rebuild Shopify, Shopify Plus, and headless commerce stores for DTC brands doing $1M to $80M in annual revenue. The deliverables below are scoped against the unit economics, average order value of $75-$280.
Where most agencies treat fashion brands as another vertical to learn on, we treat the vertical as the starting point. Sale and discount cycles compress full-price weeks and train customers to wait. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$35-$120
Blended CAC
15-40%
Return rate
$75-$280
Average order value
25-45%
12-month repeat rate
$22,000, fixed
E-Commerce Stores engagement starts at
We do not push headless when Shopify Plus would do the job. It is roughly a 5x cost difference and most brands under $20M ARR cannot tell the operating-experience difference.
Eight core email flows plus four SMS flows configured during the build, not after. The first abandoned cart that triggers post-launch should not be the first one captured.
CAPI for Meta and Google. Triple Whale or Northbeam configured. The measurement layer is on the launch checklist, never a follow-on engagement.
We select apps based on the brand's actual operating model, AOV, and replenishment cycle. We do not default to whatever sits on top of the Shopify App Store charts that month.
E-Commerce Stores for DTC E-Commerce Brands
Blended CAC: $25-$120
E-Commerce Stores for Supplement Brands
Blended CAC: $35-$100
E-Commerce Stores for Beauty Brands
Blended CAC: $25-$90
E-Commerce Stores for Wedding Vendors
Cost per inquiry: $30-$200
E-Commerce Stores for Restaurants
Cost per reservation (Meta): $4-$25
E-Commerce Stores for Auto Detailing
Cost per lead (Search): $15-$60
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full E-Commerce Stores page · Fashion Brands hub