Shopify and headless storefronts built to compound, not just launch. Designed and shipped for fitness studios, not generic templates with fitness studios swapped in.
Most fitness studios are operating on sites or software stacks built three to five years ago for a different version of the buyer. ClassPass commoditizes the intro experience; conversion to direct membership is the entire job. The infrastructure decisions that compound are the ones made with the operator in the room, not the ones made in a vacuum.
Inparlor's E-Commerce Stores engagement for fitness studios reflects that. We build and rebuild Shopify, Shopify Plus, and headless commerce stores for DTC brands doing $1M to $80M in annual revenue. The deliverables below are scoped against the unit economics, your AOV and retention, intro-to-member conversion of 25-50%.
Where most agencies treat fitness studios as another vertical to learn on, we treat the vertical as the starting point. Instructor turnover at boutique studios pulls members with them when they leave. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$30-$120
Cost per lead (Meta)
25-50%
Intro-to-member conversion
$1,200-$3,600
Average member LTV
40-65%
12-month retention
$22,000, fixed
E-Commerce Stores engagement starts at
We do not push headless when Shopify Plus would do the job. It is roughly a 5x cost difference and most brands under $20M ARR cannot tell the operating-experience difference.
Eight core email flows plus four SMS flows configured during the build, not after. The first abandoned cart that triggers post-launch should not be the first one captured.
CAPI for Meta and Google. Triple Whale or Northbeam configured. The measurement layer is on the launch checklist, never a follow-on engagement.
We select apps based on the brand's actual operating model, AOV, and replenishment cycle. We do not default to whatever sits on top of the Shopify App Store charts that month.
E-Commerce Stores for DTC E-Commerce Brands
Blended CAC: $25-$120
E-Commerce Stores for Supplement Brands
Blended CAC: $35-$100
E-Commerce Stores for Fashion Brands
Blended CAC: $35-$120
E-Commerce Stores for Beauty Brands
Blended CAC: $25-$90
E-Commerce Stores for Wedding Vendors
Cost per inquiry: $30-$200
E-Commerce Stores for Restaurants
Cost per reservation (Meta): $4-$25
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full E-Commerce Stores page · Fitness Studios hub