Shopify and headless storefronts built to compound, not just launch. Designed and shipped for restaurants, not generic templates with restaurants swapped in.
Most restaurants are operating on sites or software stacks built three to five years ago for a different version of the buyer. DoorDash, Uber Eats, and Grubhub take 18-30% per order and own the customer relationship. The infrastructure decisions that compound are the ones made with the operator in the room, not the ones made in a vacuum.
Inparlor's E-Commerce Stores engagement for restaurants reflects that. We build and rebuild Shopify, Shopify Plus, and headless commerce stores for DTC brands doing $1M to $80M in annual revenue. The deliverables below are scoped against the unit economics, your AOV and retention.
Where most agencies treat restaurants as another vertical to learn on, we treat the vertical as the starting point. Loyalty programs require POS integration most operators have not budgeted for. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$4-$25
Cost per reservation (Meta)
$25-$65
Average check (casual)
$95-$250
Average check (fine dining)
20-45%
Repeat visit rate (90 days)
$22,000, fixed
E-Commerce Stores engagement starts at
We do not push headless when Shopify Plus would do the job. It is roughly a 5x cost difference and most brands under $20M ARR cannot tell the operating-experience difference.
Eight core email flows plus four SMS flows configured during the build, not after. The first abandoned cart that triggers post-launch should not be the first one captured.
CAPI for Meta and Google. Triple Whale or Northbeam configured. The measurement layer is on the launch checklist, never a follow-on engagement.
We select apps based on the brand's actual operating model, AOV, and replenishment cycle. We do not default to whatever sits on top of the Shopify App Store charts that month.
E-Commerce Stores for DTC E-Commerce Brands
Blended CAC: $25-$120
E-Commerce Stores for Supplement Brands
Blended CAC: $35-$100
E-Commerce Stores for Fashion Brands
Blended CAC: $35-$120
E-Commerce Stores for Beauty Brands
Blended CAC: $25-$90
E-Commerce Stores for Wedding Vendors
Cost per inquiry: $30-$200
E-Commerce Stores for Auto Detailing
Cost per lead (Search): $15-$60
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full E-Commerce Stores page · Restaurants hub