inparlor.
Performance MarketingFor HVAC Companies

Meta + Google Ads for HVAC Companies.

Paid traffic that pays for itself inside 90 days. Built around the operating reality of HVAC companies, where cost per lead (search) sits at $90-$280.

Why this matters

Why HVAC companies need Meta + Google Ads built around their unit economics.

HVAC Companies run on numbers that punish generic playbooks. Demand swings 3-4x between shoulder seasons and the August/January peaks, forcing crews and ad budgets to flex weekly. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how HVAC companies actually convert.

Inparlor's Meta + Google Ads engagement for HVAC companies reflects that. We run paid acquisition on Meta and Google for US service businesses, DTC brands, and B2B SaaS. The deliverables below are scoped against the unit economics, average install ticket of $7,500-$15,000, lead-to-job close rate of 30-45%.

Where most agencies treat HVAC companies as another vertical to learn on, we treat the vertical as the starting point. Maintenance contract attach rates rarely break 30% even though the unit economics depend on them. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.

What we deliver

Scope built for HVAC companies.

  • Account audit and historical performance review
  • Conversion API setup for Meta and Google (server-side)
  • GA4 events mapped to business outcomes
  • Campaign architecture in both platforms
  • Audience research and lookalike sourcing
  • Weekly creative iteration plan (you produce, we direct)
  • Looker Studio dashboard tied to GA4 and platform data
  • Friday Loom review under 10 minutes
HVAC Companies benchmarks

Real numbers from the vertical.

$90-$280

Cost per lead (Search)

$45-$170

Cost per lead (LSA)

30-45%

Lead-to-job close rate

$7,500-$15,000

Average install ticket

$4,500/month plus ad spend

Meta + Google Ads engagement starts at

Our HVAC Companies-specific approach

How Meta + Google Ads runs in HVAC companies, operationally.

  • Server-side measurement first

    We rebuild Meta CAPI and Google Enhanced Conversions before touching a single campaign. Most accounts under-report 15-40% of conversions, you cannot optimize what you cannot see, so step one is the dashboard, not the bid strategy.

  • Aggressive consolidation in the first 30 days

    We typically cut 60-80% of legacy campaigns in the first month and route spend into the structures that actually compound. Sprawl is the silent margin killer in every account we have audited.

  • Creative cadence is the lever

    Two new creative concepts per week, three variants each, measured at the angle level, not the ad-set level. We brief; your team or our creator network produces.

  • QBRs tied to incremental contribution, not vanity ROAS

    Every 90 days we pull GA4, platform data, and your finance numbers together and tell you the truth, including when last-click ROAS is overcounting and when view-through is undercounting.

FAQ

HVAC Companies buyers ask us this most.

Ready to start?

Get a proposal for HVAC Companies meta + google ads.

We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.

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Or explore the full Meta + Google Ads page · HVAC Companies hub