Paid traffic that pays for itself inside 90 days. Built around the operating reality of plumbing companies, where cost per lead (search) sits at $60-$200.
Plumbing Companies run on numbers that punish generic playbooks. Emergency calls have the highest intent but the lowest predictability, capacity planning is a daily fire drill. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how plumbing companies actually convert.
Inparlor's Meta + Google Ads engagement for plumbing companies reflects that. We run paid acquisition on Meta and Google for US service businesses, DTC brands, and B2B SaaS. The deliverables below are scoped against the unit economics, average ticket, service call of $300-$650, emergency close rate of 55-75%.
Where most agencies treat plumbing companies as another vertical to learn on, we treat the vertical as the starting point. After-hours answering services drop 15-25% of inbound calls because they cannot answer technical follow-ups. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$60-$200
Cost per lead (Search)
55-75%
Emergency close rate
$300-$650
Average ticket, service call
$2,200-$4,800
Average ticket, water heater install
$4,500/month plus ad spend
Meta + Google Ads engagement starts at
We rebuild Meta CAPI and Google Enhanced Conversions before touching a single campaign. Most accounts under-report 15-40% of conversions, you cannot optimize what you cannot see, so step one is the dashboard, not the bid strategy.
We typically cut 60-80% of legacy campaigns in the first month and route spend into the structures that actually compound. Sprawl is the silent margin killer in every account we have audited.
Two new creative concepts per week, three variants each, measured at the angle level, not the ad-set level. We brief; your team or our creator network produces.
Every 90 days we pull GA4, platform data, and your finance numbers together and tell you the truth, including when last-click ROAS is overcounting and when view-through is undercounting.
Meta + Google Ads for HVAC Companies
Cost per lead (Search): $90-$280
Meta + Google Ads for Roofing Contractors
Cost per lead (Search): $100-$350
Meta + Google Ads for Electrical Contractors
Cost per lead (Search): $55-$160
Meta + Google Ads for Solar Installers
Cost per lead (Search): $250-$1,200
Meta + Google Ads for Med Spas
Cost per lead (Meta): $50-$200
Meta + Google Ads for Dental Practices
Cost per lead (general): $60-$180
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full Meta + Google Ads page · Plumbing Companies hub