inparlor.
Performance Marketing

Programmatic SEO.

Hundreds to thousands of pages that earn organic traffic, not penalties.

By the numbers

  • 8programs at 1,000+ pages
  • 120K+peak monthly organic / program
  • 90-180 dto indexed traffic
What this includes

Deliverables, line by line.

  • Keyword universe research, we target the head, mid-tail, and long-tail in one set
  • Topic map and URL pattern design
  • Data sourcing and content variable plan
  • Custom CMS or database for content variables
  • Page template and component library
  • Internal linking model with hub-and-spoke structure
  • Sitemap and indexation strategy
  • Search Console monitoring and indexation tracking
  • Quarterly pruning of low-quality pages
  • Content refresh cadence
Process

How an engagement runs.

  1. Keyword and topic universe

    Three to four weeks. We pull Ahrefs and SEMrush data, layer Search Console queries, and identify the patterns that have search volume and commercial intent.

  2. Data architecture

    We design the database schema so every page has at least one unique data point, a local stat, an industry benchmark, a real example. No 'in [city]' string concatenation.

  3. Template and component build

    We build the page template in Next.js with ISR or Webflow CMS. We test the template at five pages before scaling to hundreds.

  4. Phased rollout

    Launch in batches of 50 to 200 pages. We watch indexation and engagement for two weeks per batch before pushing the next.

  5. Pruning and refresh

    Every 90 days we audit pages with zero impressions and either improve them or noindex them. Google is more aggressive on thin content than ever; we stay ahead of it.

Stack

Tools we run with, by default.

  • Next.js
  • Postgres
  • Sanity
  • Webflow
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Search Console
  • GA4
  • Looker Studio

We will work in your existing stack when it fits. We swap tools only when the cost of staying is higher than the cost of moving.

Pricing

Transparent, itemized, no day rates.

From $9,500/mo

monthly retainer

Engagements scale from this floor based on scope. Every proposal is itemized: design, build, content, integrations, and (for marketing engagements) the recommended ad spend modeled separately so you can sanity-check the math.

Timeline

Foundation in 8-12 weeks, indexed traffic in 90-180 days, full ramp in 6-12 months

For mixed engagements (build + marketing), we bundle the proposal with a single price you can take to the board.

Featured work
B2B SaaS

38%

of pipeline from organic, 9 months

Series B B2B SaaS, Austin

Series B B2B SaaS in Austin acquiring entirely through paid + outbound; organic was 4% of pipeline. We designed and shipped a 1,800-page programmatic SEO program; 9 months in, organic is 38% of new pipeline at a third of paid CAC.

Read the case study
Pair this with

Most clients run two or three of these together.

Stack thinking: paired engagements share one measurement layer, one accountability ledger, and one quarterly business review. That's where the compounding comes from.

FAQ

What buyers ask before signing.

Ready to start?

Ready to start with Programmatic SEO?

Tell us about your business and current numbers. We'll send back scope, pricing, and timeline inside 48 hours, no discovery call required to schedule a discovery call.

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