Hundreds to thousands of pages that earn organic traffic, not penalties. Built around the operating reality of HVAC companies, where cost per lead (search) sits at $90-$280.
HVAC Companies run on numbers that punish generic playbooks. Demand swings 3-4x between shoulder seasons and the August/January peaks, forcing crews and ad budgets to flex weekly. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how HVAC companies actually convert.
Inparlor's Programmatic SEO engagement for HVAC companies reflects that. Programmatic SEO is building large sets of pages, service × industry, service × city, problem × solution, from structured data, with the unique content density to actually rank. The deliverables below are scoped against the unit economics, average install ticket of $7,500-$15,000, lead-to-job close rate of 30-45%.
Where most agencies treat HVAC companies as another vertical to learn on, we treat the vertical as the starting point. Maintenance contract attach rates rarely break 30% even though the unit economics depend on them. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$90-$280
Cost per lead (Search)
$45-$170
Cost per lead (LSA)
30-45%
Lead-to-job close rate
$7,500-$15,000
Average install ticket
$9,500/month
Programmatic SEO engagement starts at
Every page needs ≥1 unique data point. We design the data structure to enforce that constraint at the schema level so no thin pages can ship even if a junior accidentally pushes them.
We watch indexation and engagement for two weeks per batch before scaling. If a batch underperforms, we fix the template before publishing the next 200 pages, not after.
Every 90 days we noindex pages with zero impressions and reinvest the crawl budget into pages that earned attention. Google's Helpful Content Update punishes hoarders.
Author byline, source citations, last-updated date, schema markup. Programmatic SEO is not 'AI content with city names swapped in', it is structured data presented well.
Programmatic SEO for DTC E-Commerce Brands
Blended CAC: $25-$120
Programmatic SEO for B2B SaaS
CAC (SMB segment): $400-$3,500
Programmatic SEO for Real Estate Agents
Cost per lead (Search): $20-$120
Programmatic SEO for Financial Advisors
Cost per lead (Search): $150-$800
Programmatic SEO for Restaurants
Cost per reservation (Meta): $4-$25
Programmatic SEO for Insurance Brokers
Cost per lead (P&C): $25-$120
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full Programmatic SEO page · HVAC Companies hub