Hundreds to thousands of pages that earn organic traffic, not penalties. Built around the operating reality of real estate agents, where cost per lead (search) sits at $20-$120.
Real Estate Agents run on numbers that punish generic playbooks. The 2024 NAR settlement reshaped buyer-side commissions; agents are still adjusting marketing to the new reality. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how real estate agents actually convert.
Inparlor's Programmatic SEO engagement for real estate agents reflects that. Programmatic SEO is building large sets of pages, service × industry, service × city, problem × solution, from structured data, with the unique content density to actually rank. The deliverables below are scoped against the unit economics, your AOV and retention, gci per closed transaction of $8,000-$22,000.
Where most agencies treat real estate agents as another vertical to learn on, we treat the vertical as the starting point. Lead nurture is where 70% of GCI is left on the table, most agents stop following up after 14 days. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$20-$120
Cost per lead (Search)
$15-$80
Cost per lead (Meta)
1-5%
Lead-to-client conversion
$8,000-$22,000
GCI per closed transaction
$9,500/month
Programmatic SEO engagement starts at
Every page needs ≥1 unique data point. We design the data structure to enforce that constraint at the schema level so no thin pages can ship even if a junior accidentally pushes them.
We watch indexation and engagement for two weeks per batch before scaling. If a batch underperforms, we fix the template before publishing the next 200 pages, not after.
Every 90 days we noindex pages with zero impressions and reinvest the crawl budget into pages that earned attention. Google's Helpful Content Update punishes hoarders.
Author byline, source citations, last-updated date, schema markup. Programmatic SEO is not 'AI content with city names swapped in', it is structured data presented well.
Programmatic SEO for DTC E-Commerce Brands
Blended CAC: $25-$120
Programmatic SEO for B2B SaaS
CAC (SMB segment): $400-$3,500
Programmatic SEO for Financial Advisors
Cost per lead (Search): $150-$800
Programmatic SEO for Restaurants
Cost per reservation (Meta): $4-$25
Programmatic SEO for Insurance Brokers
Cost per lead (P&C): $25-$120
Programmatic SEO for Accounting Firms
Cost per lead (Search): $80-$350
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full Programmatic SEO page · Real Estate Agents hub