Two channels, opposite audiences, identical discipline. Built around the operating reality of beauty brands, where blended cac sits at $25-$90.
Beauty Brands run on numbers that punish generic playbooks. Sephora and Ulta are the primary route to brand discovery for under-35 buyers, which depresses direct CAC math. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how beauty brands actually convert.
Inparlor's TikTok + LinkedIn Ads engagement for beauty brands reflects that. TikTok is where DTC, beauty, supplements, and consumer apps win in 2026. The deliverables below are scoped against the unit economics, average order value of $45-$120.
Where most agencies treat beauty brands as another vertical to learn on, we treat the vertical as the starting point. Refill and replenishment cadence is the LTV lever but most ad accounts do not segment for it. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$25-$90
Blended CAC
$45-$120
Average order value
30-55%
12-month repeat rate
20-50%
Creator-attributed revenue share
$5,500/month plus ad spend
TikTok + LinkedIn Ads engagement starts at
Not every brand should run TikTok. Not every B2B should run LinkedIn. The free 30-minute fit call is genuinely free, and we will tell you on the call if neither is right.
Each channel has a dominant winning format and we lean in: Spark Ads with sourced creators on TikTok; Conversation and Lead Gen Form ads on LinkedIn. Different toolkits, same operating standard.
LinkedIn Lead Gen Forms run through Clay or ZoomInfo before they reach Salesforce or HubSpot. Otherwise sales burns half its inbound time on unqualified contacts.
Spark Ads, Conversation Ads, Document Ads come online in month two, after we have a baseline. We do not split early-stage budget across five formats and tell the brand we are 'still testing.'
TikTok + LinkedIn Ads for DTC E-Commerce Brands
Blended CAC: $25-$120
TikTok + LinkedIn Ads for Supplement Brands
Blended CAC: $35-$100
TikTok + LinkedIn Ads for Fashion Brands
Blended CAC: $35-$120
TikTok + LinkedIn Ads for B2B SaaS
CAC (SMB segment): $400-$3,500
TikTok + LinkedIn Ads for Fitness Studios
Cost per lead (Meta): $30-$120
TikTok + LinkedIn Ads for Financial Advisors
Cost per lead (Search): $150-$800
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full TikTok + LinkedIn Ads page · Beauty Brands hub