Two channels, opposite audiences, identical discipline. Built around the operating reality of DTC e-commerce brands, where blended cac sits at $25-$120.
DTC E-Commerce Brands run on numbers that punish generic playbooks. Meta and TikTok CPMs are up 20-40% YoY in most categories, while attribution remains compromised post-iOS. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how DTC e-commerce brands actually convert.
Inparlor's TikTok + LinkedIn Ads engagement for DTC e-commerce brands reflects that. TikTok is where DTC, beauty, supplements, and consumer apps win in 2026. The deliverables below are scoped against the unit economics, average order value of $45-$180.
Where most agencies treat DTC e-commerce brands as another vertical to learn on, we treat the vertical as the starting point. Subscription churn at 30-50% in supplements and consumables limits LTV unless retention is its own program. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$25-$120
Blended CAC
$45-$180
Average order value
20-45%
90-day repeat rate
$120-$500
12-month LTV
$5,500/month plus ad spend
TikTok + LinkedIn Ads engagement starts at
Not every brand should run TikTok. Not every B2B should run LinkedIn. The free 30-minute fit call is genuinely free, and we will tell you on the call if neither is right.
Each channel has a dominant winning format and we lean in: Spark Ads with sourced creators on TikTok; Conversation and Lead Gen Form ads on LinkedIn. Different toolkits, same operating standard.
LinkedIn Lead Gen Forms run through Clay or ZoomInfo before they reach Salesforce or HubSpot. Otherwise sales burns half its inbound time on unqualified contacts.
Spark Ads, Conversation Ads, Document Ads come online in month two, after we have a baseline. We do not split early-stage budget across five formats and tell the brand we are 'still testing.'
TikTok + LinkedIn Ads for Beauty Brands
Blended CAC: $25-$90
TikTok + LinkedIn Ads for Supplement Brands
Blended CAC: $35-$100
TikTok + LinkedIn Ads for Fashion Brands
Blended CAC: $35-$120
TikTok + LinkedIn Ads for B2B SaaS
CAC (SMB segment): $400-$3,500
TikTok + LinkedIn Ads for Fitness Studios
Cost per lead (Meta): $30-$120
TikTok + LinkedIn Ads for Financial Advisors
Cost per lead (Search): $150-$800
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full TikTok + LinkedIn Ads page · DTC E-Commerce Brands hub