Two channels, opposite audiences, identical discipline. Built around the operating reality of gyms, where cost per lead (meta) sits at $25-$90.
Gyms run on numbers that punish generic playbooks. Membership cancellation rules vary by state (e.g., New York, California) and create operational complexity. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how gyms actually convert.
Inparlor's TikTok + LinkedIn Ads engagement for gyms reflects that. TikTok is where DTC, beauty, supplements, and consumer apps win in 2026. The deliverables below are scoped against the unit economics, your AOV and retention, tour-to-join close rate of 30-55%.
Where most agencies treat gyms as another vertical to learn on, we treat the vertical as the starting point. Personal training and group class upsell account for most contribution margin yet sit outside core marketing. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$25-$90
Cost per lead (Meta)
30-55%
Tour-to-join close rate
$25-$95
Average monthly fee
8-22%
Personal training attach rate
$5,500/month plus ad spend
TikTok + LinkedIn Ads engagement starts at
Not every brand should run TikTok. Not every B2B should run LinkedIn. The free 30-minute fit call is genuinely free, and we will tell you on the call if neither is right.
Each channel has a dominant winning format and we lean in: Spark Ads with sourced creators on TikTok; Conversation and Lead Gen Form ads on LinkedIn. Different toolkits, same operating standard.
LinkedIn Lead Gen Forms run through Clay or ZoomInfo before they reach Salesforce or HubSpot. Otherwise sales burns half its inbound time on unqualified contacts.
Spark Ads, Conversation Ads, Document Ads come online in month two, after we have a baseline. We do not split early-stage budget across five formats and tell the brand we are 'still testing.'
TikTok + LinkedIn Ads for DTC E-Commerce Brands
Blended CAC: $25-$120
TikTok + LinkedIn Ads for Beauty Brands
Blended CAC: $25-$90
TikTok + LinkedIn Ads for Supplement Brands
Blended CAC: $35-$100
TikTok + LinkedIn Ads for Fashion Brands
Blended CAC: $35-$120
TikTok + LinkedIn Ads for B2B SaaS
CAC (SMB segment): $400-$3,500
TikTok + LinkedIn Ads for Fitness Studios
Cost per lead (Meta): $30-$120
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full TikTok + LinkedIn Ads page · Gyms hub