Two channels, opposite audiences, identical discipline. Built around the operating reality of supplement brands, where blended cac sits at $35-$100.
Supplement Brands run on numbers that punish generic playbooks. FDA structure/function claim rules limit copy in ways that disable most performance ad angles. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how supplement brands actually convert.
Inparlor's TikTok + LinkedIn Ads engagement for supplement brands reflects that. TikTok is where DTC, beauty, supplements, and consumer apps win in 2026. The deliverables below are scoped against the unit economics, your AOV and retention.
Where most agencies treat supplement brands as another vertical to learn on, we treat the vertical as the starting point. Amazon now has roughly 40% market share in many supplement categories and cannibalizes direct. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$35-$100
Blended CAC
35-60% subscribe
Subscribe vs. one-time mix
35-55%
Subscription churn (3 mo)
$180-$600
12-month LTV
$5,500/month plus ad spend
TikTok + LinkedIn Ads engagement starts at
Not every brand should run TikTok. Not every B2B should run LinkedIn. The free 30-minute fit call is genuinely free, and we will tell you on the call if neither is right.
Each channel has a dominant winning format and we lean in: Spark Ads with sourced creators on TikTok; Conversation and Lead Gen Form ads on LinkedIn. Different toolkits, same operating standard.
LinkedIn Lead Gen Forms run through Clay or ZoomInfo before they reach Salesforce or HubSpot. Otherwise sales burns half its inbound time on unqualified contacts.
Spark Ads, Conversation Ads, Document Ads come online in month two, after we have a baseline. We do not split early-stage budget across five formats and tell the brand we are 'still testing.'
TikTok + LinkedIn Ads for DTC E-Commerce Brands
Blended CAC: $25-$120
TikTok + LinkedIn Ads for Beauty Brands
Blended CAC: $25-$90
TikTok + LinkedIn Ads for Fashion Brands
Blended CAC: $35-$120
TikTok + LinkedIn Ads for B2B SaaS
CAC (SMB segment): $400-$3,500
TikTok + LinkedIn Ads for Fitness Studios
Cost per lead (Meta): $30-$120
TikTok + LinkedIn Ads for Financial Advisors
Cost per lead (Search): $150-$800
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full TikTok + LinkedIn Ads page · Supplement Brands hub