Technical, content, and authority, fixed in that order. Built around the operating reality of dermatology practices, where cost per lead (cosmetic) sits at $80-$250.
Dermatology Practices run on numbers that punish generic playbooks. Medical dermatology fills the calendar through insurance; cosmetic is where the marketing-driven growth lives. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how dermatology practices actually convert.
Inparlor's Traditional SEO engagement for dermatology practices reflects that. Traditional SEO is the unglamorous discipline of fixing crawl, on-page, and link signals so the pages you already have rank for what they should. The deliverables below are scoped against the unit economics, cosmetic ticket value of $600-$3,000.
Where most agencies treat dermatology practices as another vertical to learn on, we treat the vertical as the starting point. Mohs surgery and dermatopathology services need separate funnels that most practices never build. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$80-$250
Cost per lead (cosmetic)
$40-$120
Cost per appointment (medical)
$600-$3,000
Cosmetic ticket value
$2,500-$7,500
Annual patient value (cosmetic)
$3,800/month
SEO engagement starts at
Crawl budget, indexation, schema, and Core Web Vitals, first. There is no point investing in content if the technical layer is leaking authority through misconfigured canonicals or bloated indexation.
Author bios, source citations, internal-linking instructions, query patterns to target. Writers know exactly what 'good' looks like, and editors have a measurable bar to enforce.
We run original research and journalist outreach. We do not run guest-post networks or PBNs. The link profile we build is the link profile a Google manual reviewer would approve.
Google Business Profile, citations, review acquisition, and local landing pages are part of the standard scope for service-area verticals. Local results compound differently than national.
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We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full Traditional SEO page · Dermatology Practices hub