Technical, content, and authority, fixed in that order. Built around the operating reality of law firms, where cost per lead (pi) sits at $200-$2,000+.
Law Firms run on numbers that punish generic playbooks. PI keywords are the most expensive in US digital, $200+ CPC in many metros, and the highest-LTV signed cases pay for it. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how law firms actually convert.
Inparlor's Traditional SEO engagement for law firms reflects that. Traditional SEO is the unglamorous discipline of fixing crawl, on-page, and link signals so the pages you already have rank for what they should. The deliverables below are scoped against the unit economics, signed pi case value (avg) of $25,000-$80,000.
Where most agencies treat law firms as another vertical to learn on, we treat the vertical as the starting point. Intake conversion is where most signed-case revenue is lost; firms with intake SLAs convert 2-3x better. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$200-$2,000+
Cost per lead (PI)
$80-$400
Cost per lead (family law)
$3,000-$8,000
Cost per signed case (PI)
$25,000-$80,000
Signed PI case value (avg)
$3,800/month
SEO engagement starts at
Crawl budget, indexation, schema, and Core Web Vitals, first. There is no point investing in content if the technical layer is leaking authority through misconfigured canonicals or bloated indexation.
Author bios, source citations, internal-linking instructions, query patterns to target. Writers know exactly what 'good' looks like, and editors have a measurable bar to enforce.
We run original research and journalist outreach. We do not run guest-post networks or PBNs. The link profile we build is the link profile a Google manual reviewer would approve.
Google Business Profile, citations, review acquisition, and local landing pages are part of the standard scope for service-area verticals. Local results compound differently than national.
SEO for HVAC Companies
Cost per lead (Search): $90-$280
SEO for Roofing Contractors
Cost per lead (Search): $100-$350
SEO for Plumbing Companies
Cost per lead (Search): $60-$200
SEO for Accounting Firms
Cost per lead (Search): $80-$350
SEO for Dental Practices
Cost per lead (general): $60-$180
SEO for Med Spas
Cost per lead (Meta): $50-$200
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full Traditional SEO page · Law Firms hub