Technical, content, and authority, fixed in that order. Built around the operating reality of real estate agents, where cost per lead (search) sits at $20-$120.
Real Estate Agents run on numbers that punish generic playbooks. The 2024 NAR settlement reshaped buyer-side commissions; agents are still adjusting marketing to the new reality. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how real estate agents actually convert.
Inparlor's Traditional SEO engagement for real estate agents reflects that. Traditional SEO is the unglamorous discipline of fixing crawl, on-page, and link signals so the pages you already have rank for what they should. The deliverables below are scoped against the unit economics, your AOV and retention, gci per closed transaction of $8,000-$22,000.
Where most agencies treat real estate agents as another vertical to learn on, we treat the vertical as the starting point. Lead nurture is where 70% of GCI is left on the table, most agents stop following up after 14 days. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$20-$120
Cost per lead (Search)
$15-$80
Cost per lead (Meta)
1-5%
Lead-to-client conversion
$8,000-$22,000
GCI per closed transaction
$3,800/month
SEO engagement starts at
Crawl budget, indexation, schema, and Core Web Vitals, first. There is no point investing in content if the technical layer is leaking authority through misconfigured canonicals or bloated indexation.
Author bios, source citations, internal-linking instructions, query patterns to target. Writers know exactly what 'good' looks like, and editors have a measurable bar to enforce.
We run original research and journalist outreach. We do not run guest-post networks or PBNs. The link profile we build is the link profile a Google manual reviewer would approve.
Google Business Profile, citations, review acquisition, and local landing pages are part of the standard scope for service-area verticals. Local results compound differently than national.
SEO for HVAC Companies
Cost per lead (Search): $90-$280
SEO for Roofing Contractors
Cost per lead (Search): $100-$350
SEO for Plumbing Companies
Cost per lead (Search): $60-$200
SEO for Law Firms
Cost per lead (PI): $200-$2,000+
SEO for Accounting Firms
Cost per lead (Search): $80-$350
SEO for Dental Practices
Cost per lead (general): $60-$180
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full Traditional SEO page · Real Estate Agents hub