Technical, content, and authority, fixed in that order. Built around the operating reality of roofing contractors, where cost per lead (search) sits at $100-$350.
Roofing Contractors run on numbers that punish generic playbooks. Storm chasers flood the market for 60-90 days after every major hail or wind event, distorting CPL and lead quality. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how roofing contractors actually convert.
Inparlor's Traditional SEO engagement for roofing contractors reflects that. Traditional SEO is the unglamorous discipline of fixing crawl, on-page, and link signals so the pages you already have rank for what they should. The deliverables below are scoped against the unit economics, your AOV and retention, estimate-to-signed close rate of 20-35%.
Where most agencies treat roofing contractors as another vertical to learn on, we treat the vertical as the starting point. Google Business Profile suspensions hit roofers more than any other home service vertical. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$100-$350
Cost per lead (Search)
20-35%
Estimate-to-signed close rate
$9,000-$22,000
Average residential job
$400-$900
Customer acquisition cost
$3,800/month
SEO engagement starts at
Crawl budget, indexation, schema, and Core Web Vitals, first. There is no point investing in content if the technical layer is leaking authority through misconfigured canonicals or bloated indexation.
Author bios, source citations, internal-linking instructions, query patterns to target. Writers know exactly what 'good' looks like, and editors have a measurable bar to enforce.
We run original research and journalist outreach. We do not run guest-post networks or PBNs. The link profile we build is the link profile a Google manual reviewer would approve.
Google Business Profile, citations, review acquisition, and local landing pages are part of the standard scope for service-area verticals. Local results compound differently than national.
SEO for HVAC Companies
Cost per lead (Search): $90-$280
SEO for Plumbing Companies
Cost per lead (Search): $60-$200
SEO for Law Firms
Cost per lead (PI): $200-$2,000+
SEO for Accounting Firms
Cost per lead (Search): $80-$350
SEO for Dental Practices
Cost per lead (general): $60-$180
SEO for Med Spas
Cost per lead (Meta): $50-$200
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full Traditional SEO page · Roofing Contractors hub