inparlor.
Performance Marketing

YouTube Ads.

The cheapest reach in US digital, when the creative is right.

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By the numbers

  • $8M+managed YouTube spend
  • 30+creative briefs / quarter
  • 45 dto view-through signal
What this includes

Deliverables, line by line.

  • YouTube channel audit and content gap analysis
  • Campaign architecture across In-Stream, Bumpers, and Shorts
  • Audience targeting via custom segments, in-market, and life events
  • Creative direction for hero, mid-funnel, and conversion videos
  • Cuts and variants from your existing footage where possible
  • Brand Lift study setup for accounts at scale
  • Server-side conversion tracking via Stape
  • GA4 view-through attribution model
  • Weekly Looker Studio report
  • Monthly creative refresh plan
Process

How an engagement runs.

  1. Creative audit

    We watch your existing video and identify what can be recut for YouTube. Most clients have usable footage; few have it cut for the YouTube hook structure.

  2. Audience strategy

    We build custom segments from your top-converting search terms, competitor channels, and life-event signals like 'recently moved' or 'new parent.'

  3. Production direction

    We write 3 to 6 scripts in the proven YouTube ad structure (Hook, Problem, Solution, Proof, CTA) at 6-second, 15-second, and 60-second lengths.

  4. Launch and read

    First 14 days are about CPM and View-Through Rate. Lift on conversions takes 30 to 45 days because of the channel's delayed attribution.

  5. Iterate

    We refresh creative every 4 to 6 weeks and rotate audiences quarterly to avoid fatigue.

Stack

Tools we run with, by default.

  • Google Ads
  • YouTube Studio
  • Adobe Premiere
  • DaVinci Resolve
  • Captions
  • Veed
  • Stape
  • GA4
  • Looker Studio
  • Triple Whale

We will work in your existing stack when it fits. We swap tools only when the cost of staying is higher than the cost of moving.

Pricing

Transparent, itemized, no day rates.

From $7,000/mo

monthly retainer + ad spend

Engagements scale from this floor based on scope. Every proposal is itemized: design, build, content, integrations, and (for marketing engagements) the recommended ad spend modeled separately so you can sanity-check the math.

Get a custom proposal

Timeline

Setup in 3-4 weeks, signal in 30-45 days, scale at 60-90 days

For mixed engagements (build + marketing), we bundle the proposal with a single price you can take to the board.

Industries

Where YouTube Ads compounds fastest.

View all 10 industries we run this in
Featured work
Fashion / DTC

−51%

blended CPA in 16 weeks

National women's fashion brand ($28M ARR)

$28M ARR women's fashion brand burning $180K/month on Meta with stagnating CPA. We built a weekly creative-testing system spanning Meta + TikTok and dropped blended CPA 51% in 16 weeks while spend grew 28%.

Read the case study
Pair this with

Most clients run two or three of these together.

Meta + Google Ads

Paid traffic that pays for itself inside 90 days.

Explore

TikTok + LinkedIn Ads

Two channels, opposite audiences, identical discipline.

Explore

Landing Page Sprints

One high-converting page per week, ready to run ads against.

Explore

Stack thinking: paired engagements share one measurement layer, one accountability ledger, and one quarterly business review. That's where the compounding comes from.

FAQ

What buyers ask before signing.

Ready to start?

Ready to start with YouTube Ads?

Tell us about your business and current numbers. We'll send back scope, pricing, and timeline inside 48 hours, no discovery call required to schedule a discovery call.

Get a proposal