The cheapest reach in US digital, when the creative is right. Built around the operating reality of auto dealers, where cost per lead (new) sits at $120-$400.
Auto Dealers run on numbers that punish generic playbooks. Inventory volatility from OEM allocations and supply timing makes promised-price ads risky. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how auto dealers actually convert.
Inparlor's YouTube Ads engagement for auto dealers reflects that. YouTube TrueView and In-Stream ads are the most underpriced top-of-funnel channel for US brands willing to ship a 60-second story. The deliverables below are scoped against the unit economics, your AOV and retention, lead-to-sold close rate of 10-25%.
Where most agencies treat auto dealers as another vertical to learn on, we treat the vertical as the starting point. In-market shopper windows are 60-90 days, most dealers do not run nurture and lose to the dealer that does. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$120-$400
Cost per lead (new)
$60-$200
Cost per lead (used)
10-25%
Lead-to-sold close rate
$1,800-$4,500
Front + back gross per sale
$7,000/month plus ad spend
YouTube Ads engagement starts at
Most brands have usable footage but the 5-second hook is wrong. We re-cut your existing assets into YouTube-ad structure before commissioning a single new shoot.
Top-converting search terms, competitor channel watchers, life-event signals like 'recently moved' or 'new parent.' Broad targeting is a last resort, not a default.
We report both. We tell you what is changing in the post-click world and what is shifting in delayed conversions, instead of pretending one number tells the story.
Below that the sample is too small to be useful. We run incremental geo holdouts instead so you have a real measurement of YouTube's lift on every other channel.
YouTube Ads for B2B SaaS
CAC (SMB segment): $400-$3,500
YouTube Ads for DTC E-Commerce Brands
Blended CAC: $25-$120
YouTube Ads for Supplement Brands
Blended CAC: $35-$100
YouTube Ads for Fitness Studios
Cost per lead (Meta): $30-$120
YouTube Ads for Financial Advisors
Cost per lead (Search): $150-$800
YouTube Ads for Law Firms
Cost per lead (PI): $200-$2,000+
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full YouTube Ads page · Auto Dealers hub