The cheapest reach in US digital, when the creative is right. Built around the operating reality of law firms, where cost per lead (pi) sits at $200-$2,000+.
Law Firms run on numbers that punish generic playbooks. PI keywords are the most expensive in US digital, $200+ CPC in many metros, and the highest-LTV signed cases pay for it. The agencies that win in this vertical do not run the same auction strategy they ran for a B2B SaaS account last quarter, they run a program built around how law firms actually convert.
Inparlor's YouTube Ads engagement for law firms reflects that. YouTube TrueView and In-Stream ads are the most underpriced top-of-funnel channel for US brands willing to ship a 60-second story. The deliverables below are scoped against the unit economics, signed pi case value (avg) of $25,000-$80,000.
Where most agencies treat law firms as another vertical to learn on, we treat the vertical as the starting point. Intake conversion is where most signed-case revenue is lost; firms with intake SLAs convert 2-3x better. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$200-$2,000+
Cost per lead (PI)
$80-$400
Cost per lead (family law)
$3,000-$8,000
Cost per signed case (PI)
$25,000-$80,000
Signed PI case value (avg)
$7,000/month plus ad spend
YouTube Ads engagement starts at
Most brands have usable footage but the 5-second hook is wrong. We re-cut your existing assets into YouTube-ad structure before commissioning a single new shoot.
Top-converting search terms, competitor channel watchers, life-event signals like 'recently moved' or 'new parent.' Broad targeting is a last resort, not a default.
We report both. We tell you what is changing in the post-click world and what is shifting in delayed conversions, instead of pretending one number tells the story.
Below that the sample is too small to be useful. We run incremental geo holdouts instead so you have a real measurement of YouTube's lift on every other channel.
YouTube Ads for B2B SaaS
CAC (SMB segment): $400-$3,500
YouTube Ads for DTC E-Commerce Brands
Blended CAC: $25-$120
YouTube Ads for Supplement Brands
Blended CAC: $35-$100
YouTube Ads for Fitness Studios
Cost per lead (Meta): $30-$120
YouTube Ads for Financial Advisors
Cost per lead (Search): $150-$800
YouTube Ads for Med Spas
Cost per lead (Meta): $50-$200
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full YouTube Ads page · Law Firms hub