Franchise auto dealers operate inside OEM co-op programs, brand standards, and increasingly tight digital retailing requirements. Most auto dealers live with cost per lead (new) in the $120-$400 range, and the marketing program either respects that math or burns it.
Inventory volatility from OEM allocations and supply timing makes promised-price ads risky. That is the constraint every auto dealers operator hits in the first 90 days of growth.
OEM co-op funds cover a chunk of spend but come with creative rules that limit ad performance. The shops that compound are the ones who solve this operationally before they solve it through advertising, but most operators try the reverse and pay tuition for 18 months.
Used car dominates margin but most digital is built for new vehicle traffic. Inparlor's engagement for auto dealers reflects that, we run the program against the unit economics, not the vertical brand.
$120-$400
Cost per lead (new)
$60-$200
Cost per lead (used)
10-25%
Lead-to-sold close rate
$1,800-$4,500
Front + back gross per sale
Paid traffic that pays for itself inside 90 days.
Two channels, opposite audiences, identical discipline.
The cheapest reach in US digital, when the creative is right.
Technical, content, and authority, fixed in that order.
One high-converting page per week, ready to run ads against.
Fast websites that turn traffic into pipeline.
Hundreds to thousands of pages that earn organic traffic, not penalties.
Vehicle Detail Pages are the highest-converting URLs on the site. We rebuild them for performance and on-page first.
Shoppers research for 60-90 days. We build retargeting, email, and SMS that survives that window without going stale.
OEM co-op funds cover a chunk of spend but constrain creative. We map the rules and structure campaigns to maximize reimbursement.
Used vehicle margin is where the business lives. We give it the funnel infrastructure it deserves, separate landing pages, SEO, and ads.
Tell us about your current numbers and what is broken. We respond with scope, pricing, and timeline inside 48 hours.
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