Residential HVAC is one of the most competitive verticals in US local search, with replacement budgets concentrated in 60-day windows around the seasonal peaks. Most HVAC companies live with cost per lead (search) in the $90-$280 range, and the marketing program either respects that math or burns it.
Demand swings 3-4x between shoulder seasons and the August/January peaks, forcing crews and ad budgets to flex weekly. That is the constraint every hvac companies operator hits in the first 90 days of growth.
Google Local Services Ads dominate the high-intent inbox, but verification, ratings management, and dispute resolution eat hours. The shops that compound are the ones who solve this operationally before they solve it through advertising, but most operators try the reverse and pay tuition for 18 months.
Replacement quotes lose to whoever calls back first, most shops still let weekend and evening leads expire. Inparlor's engagement for HVAC companies reflects that, we run the program against the unit economics, not the vertical brand. Average install ticket of $7,500-$15,000 is the number we build the funnel against.
$90-$280
Cost per lead (Search)
$45-$170
Cost per lead (LSA)
30-45%
Lead-to-job close rate
$7,500-$15,000
Average install ticket
Paid traffic that pays for itself inside 90 days.
Technical, content, and authority, fixed in that order.
One high-converting page per week, ready to run ads against.
Fast websites that turn traffic into pipeline.
Hundreds to thousands of pages that earn organic traffic, not penalties.
We map bid strategy against 12-month demand curves so August and January carry the heavy budget and shoulder months protect cash.
Google Local Services catch the highest-intent inbound; paid search captures the planning shoppers. We run them as a coordinated bid stack, not separate accounts.
Each truck has a service radius. Each campaign respects it. We exclude ZIPs you cannot dispatch into and bid up on the high-LTV neighborhoods you can.
Marketing for the replacement is loud; the unit economics live in the maintenance contract. We design lead forms and follow-up sequences that lift attach from 25% to 40%.
Tell us about your current numbers and what is broken. We respond with scope, pricing, and timeline inside 48 hours.
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