Landscaping splits into two businesses inside the same truck: thin-margin recurring maintenance and high-margin design-build. Most landscaping companies live with cost per lead (search) in the $20-$80 range, and the marketing program either respects that math or burns it.
Maintenance is recurring revenue but margins are thin; the money is in hardscape and design-build. That is the constraint every landscaping companies operator hits in the first 90 days of growth.
Seasonality is brutal in non-Sunbelt states, 6 months of cash flow has to cover 12 months of overhead. The shops that compound are the ones who solve this operationally before they solve it through advertising, but most operators try the reverse and pay tuition for 18 months.
Lead quality varies by ZIP code, and most operators do not exclude geos where average lot size cannot support their AOV. Inparlor's engagement for landscaping companies reflects that, we run the program against the unit economics, not the vertical brand.
$20-$80
Cost per lead (Search)
30-50%
Maintenance close rate
15-30%
Hardscape close rate
$8,000-$45,000
Average design-build job
Paid traffic that pays for itself inside 90 days.
Technical, content, and authority, fixed in that order.
One high-converting page per week, ready to run ads against.
Fast websites that turn traffic into pipeline.
Maintenance funds the trucks; hardscape funds the business. Two campaigns, two creative sets, two follow-up sequences.
We exclude ZIPs with lot sizes that cannot support your AOV. Lead volume drops; close rate doubles.
Landscape sells visually. We brief your crew to capture finished jobs the day they close out and we route the assets into ads and SEO.
We front-load lead capture in February and August for project work that books in March and September, so cash flow does not collapse during the offseason.
Tell us about your current numbers and what is broken. We respond with scope, pricing, and timeline inside 48 hours.
Get a proposal