Roofing is a high-ticket, weather-dependent business where 70% of annual revenue closes in a 5-month window. Most roofing contractors live with cost per lead (search) in the $100-$350 range, and the marketing program either respects that math or burns it.
Storm chasers flood the market for 60-90 days after every major hail or wind event, distorting CPL and lead quality. That is the constraint every roofing contractors operator hits in the first 90 days of growth.
Insurance claim cycles drag jobs out 45-90 days, while marketing spend hits today. The shops that compound are the ones who solve this operationally before they solve it through advertising, but most operators try the reverse and pay tuition for 18 months.
Most leads are price-shopping three estimators before signing, so speed-to-quote drives close rate more than brand. Inparlor's engagement for roofing contractors reflects that, we run the program against the unit economics, not the vertical brand.
$100-$350
Cost per lead (Search)
20-35%
Estimate-to-signed close rate
$9,000-$22,000
Average residential job
$400-$900
Customer acquisition cost
Paid traffic that pays for itself inside 90 days.
Technical, content, and authority, fixed in that order.
One high-converting page per week, ready to run ads against.
Fast websites that turn traffic into pipeline.
The cheapest reach in US digital, when the creative is right.
When hail hits within your service area, we pivot creative, bids, and lead routing within 48 hours. We pre-build the assets in the off-season so the response is fast, not improvised.
Most homeowners are confused about deductibles, supplements, and ACV vs RCV. We bake that education into landing pages so estimators close on the first call.
Every inbound lead is touched within 5 minutes via your scheduling tool. Shops that book the same day take share from shops that send a Calendly.
We position your shop against out-of-state storm chasers, local license number, BBB rating, years in market, and we surface the proof on every page.
Tell us about your current numbers and what is broken. We respond with scope, pricing, and timeline inside 48 hours.
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