inparlor.
Development

Meta Ads Management.

Facebook and Instagram ads run like engineering, measured against revenue, not reach.

By the numbers

  • Day 1server-side tracking live
  • Weeklycreative testing cadence
  • 100%account & data you own
What this includes

Deliverables, line by line.

  • Full account audit: tracking, audiences, creative fatigue, and wasted spend mapped in week one
  • Conversions API (server-side) setup so iOS opt-outs stop starving the algorithm
  • Pixel and event configuration with deduplication and value-based optimization
  • Full-funnel campaign build: cold prospecting, warm retargeting, and retention
  • Creative testing system with weekly iteration and fatigue monitoring
  • Ad creative direction: hooks, statics, and short-form video scripts built for the feed
  • Audience strategy: lookalikes, interest stacks, and exclusion lists that cut waste
  • Landing page and offer feedback, shipped as code when we build the page
  • Weekly optimization and a plain-English dashboard tying spend to pipeline
  • Everything inside your Business Manager: ad account, pixel, and data stay yours
Process

How an engagement runs.

  1. Audit and tracking

    We inspect the account, the pixel, and the Conversions API before spending a dollar. Broken tracking is the most common reason ad budgets underperform, so we fix measurement first and set a baseline you can hold us to.

  2. Strategy and creative

    We map the funnel, the audiences, and the offer, then build the first wave of creative: hooks, statics, and short video made for how people actually scroll Instagram and Facebook, not repurposed billboard art.

  3. Launch and learn

    Campaigns go live as a structured test: a handful of clear bets, not forty ad sets fighting each other for budget. We read the data weekly and move spend toward what converts.

  4. Scale and iterate

    Winning creative gets scaled, fatigued creative gets retired, and learnings feed the next batch. Paid social rewards the teams that ship new creative every week, which is exactly the cadence we run.

Stack

Tools we run with, by default.

  • Meta Business Manager
  • Conversions API
  • Meta Pixel
  • Google Tag Manager (server-side)
  • GA4
  • Triple Whale
  • Figma
  • CapCut

We will work in your existing stack when it fits. We swap tools only when the cost of staying is higher than the cost of moving.

Pricing

Transparent, itemized, no day rates.

Custom quote

monthly retainer, scoped to you

Every engagement is scoped against your spec. Every proposal is itemized: design, build, content, and integrations — so you can sanity-check the math before signing.

Timeline

First optimizations live within the first week; a full creative-testing cycle in 4 to 6 weeks; compounding gains from there

For mixed engagements (build + maintain), we bundle the proposal with a single price you can take to the board.

Pair this with

Most clients run two or three of these together.

Stack thinking: paired engagements share one measurement layer, one accountability ledger, and one quarterly business review. That's where the compounding comes from.

FAQ

What buyers ask before signing.

Ready to start?

Ready to start with Meta Ads Management?

Get a proposal for Meta Ads.

Name, email, and one line on what you need. Written scope, timeline, and price in 24–48 hours — no discovery call required to schedule a discovery call.

Response within 24 hours from a real strategist.