Med spa is one of the fastest-growing US health categories, with injectables, body contouring, and weight loss management now compounding at 15-25% per year. Most med spas live with cost per lead (meta) in the $50-$200 range, and the marketing program either respects that math or burns it.
Consult-to-treatment gap is the leakiest part of the funnel; leads cool fast without a same-day or next-day booking. That is the constraint every med spas operator hits in the first 90 days of growth.
HIPAA limits remarketing and retargeting in ways that surprise most ad managers. The shops that compound are the ones who solve this operationally before they solve it through advertising, but most operators try the reverse and pay tuition for 18 months.
GLP-1 weight loss has reshaped the category in 2 years and most med spas have not updated their funnel. Inparlor's engagement for med spas reflects that, we run the program against the unit economics, not the vertical brand. Average single-treatment ticket of $400-$1,200 is the number we build the funnel against.
$50-$200
Cost per lead (Meta)
40-65%
Consult-to-booked close rate
$400-$1,200
Average single-treatment ticket
$4,500-$10,000
Annual member value
Paid traffic that pays for itself inside 90 days.
Two channels, opposite audiences, identical discipline.
Technical, content, and authority, fixed in that order.
One high-converting page per week, ready to run ads against.
Fast websites that turn traffic into pipeline.
Shopify and headless storefronts built to compound, not just launch.
Botox in Phoenix and tox in Scottsdale are different searches. We build localized pages per treatment + city so the buyer lands on something they recognize.
Marketing automation that touches PHI needs to be HIPAA-aligned. We configure Twilio, your CRM, and your scheduling tool to the right standard.
Compliance limits exact claims. We test before/after creative variants and educational angles to find the offer that converts inside the rules.
Single-treatment buyers are worth ~$600; members are worth $5,000+. We design the consultation to convert into membership, not just an appointment.
Weight-loss management is the fastest-growing category. We help operators decide whether to enter, and if yes we ship the dedicated funnel.
Tell us about your current numbers and what is broken. We respond with scope, pricing, and timeline inside 48 hours.
Get a proposal