Dermatology in the US is splitting into two businesses: insurance-driven medical visits and cash-pay cosmetic procedures. Most dermatology practices live with cost per lead (cosmetic) in the $80-$250 range, and the marketing program either respects that math or burns it.
Medical dermatology fills the calendar through insurance; cosmetic is where the marketing-driven growth lives. That is the constraint every dermatology practices operator hits in the first 90 days of growth.
Acne, eczema, and psoriasis content competes with health publishers, winning requires medically reviewed depth. The shops that compound are the ones who solve this operationally before they solve it through advertising, but most operators try the reverse and pay tuition for 18 months.
Cosmetic patients shop the same way med spa patients do, but practices rarely market with that aggressiveness. Inparlor's engagement for dermatology practices reflects that, we run the program against the unit economics, not the vertical brand. Cosmetic ticket value of $600-$3,000 is the number we build the funnel against.
$80-$250
Cost per lead (cosmetic)
$40-$120
Cost per appointment (medical)
$600-$3,000
Cosmetic ticket value
$2,500-$7,500
Annual patient value (cosmetic)
Paid traffic that pays for itself inside 90 days.
Technical, content, and authority, fixed in that order.
One high-converting page per week, ready to run ads against.
Fast websites that turn traffic into pipeline.
Hundreds to thousands of pages that earn organic traffic, not penalties.
Medical patients fill the calendar through insurance; cosmetic is where marketing-driven growth lives. Two different funnels, two different brands sometimes.
Acne, eczema, psoriasis content competes with health publishers. We brief writers to a medically reviewed bar that survives Google's E-E-A-T scrutiny.
Specialty services need dedicated landing pages, and typically refer in from primary care, not direct search.
We build the funnel to convert a first Botox visit into Dysport, fillers, and skincare regimens that compound LTV.
Tell us about your current numbers and what is broken. We respond with scope, pricing, and timeline inside 48 hours.
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