DTC fashion lives or dies on returns math and full-price weeks. Most fashion brands live with blended cac in the $35-$120 range, and the marketing program either respects that math or burns it.
Return rates of 15-40% (higher in shoes and intimates) eat contribution margin if not modeled into media decisions. That is the constraint every fashion brands operator hits in the first 90 days of growth.
Inventory cycles force production decisions 6-9 months ahead of campaign data being useful. The shops that compound are the ones who solve this operationally before they solve it through advertising, but most operators try the reverse and pay tuition for 18 months.
Influencer and creator-driven channels now drive a larger share of new-customer revenue than paid social in many categories. Inparlor's engagement for fashion brands reflects that, we run the program against the unit economics, not the vertical brand. Average order value of $75-$280 is the number we build the funnel against.
$35-$120
Blended CAC
15-40%
Return rate
$75-$280
Average order value
25-45%
12-month repeat rate
Paid traffic that pays for itself inside 90 days.
Two channels, opposite audiences, identical discipline.
Shopify and headless storefronts built to compound, not just launch.
Technical, content, and authority, fixed in that order.
The cheapest reach in US digital, when the creative is right.
One high-converting page per week, ready to run ads against.
Returns of 15-40% destroy the math if not modeled in. We rebuild your contribution dashboard with returns net of refurb.
Influencer-driven discovery is now larger than paid social in many categories. We build the program.
Discount frequency trains customers to wait. We help brands hold full price weeks and time their markdowns deliberately.
Marketing decisions are 6-9 months ahead of inventory. We help operators connect the dots so campaign data informs production.
Tell us about your current numbers and what is broken. We respond with scope, pricing, and timeline inside 48 hours.
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