Insurance brokerage is structurally hard digitally, the customer is shopping multiple quotes, the carriers spend an order of magnitude more on TV, and the lead aggregator economy has decade-old infrastructure. Most insurance brokers live with cost per lead (p&c) in the $25-$120 range, and the marketing program either respects that math or burns it.
Lead aggregators (EverQuote, QuoteWizard, NetQuote) commoditize the top of the funnel and burn brand trust. That is the constraint every insurance brokers operator hits in the first 90 days of growth.
P&C, life, and health each need different funnels, most brokers run one and convert thin. The shops that compound are the ones who solve this operationally before they solve it through advertising, but most operators try the reverse and pay tuition for 18 months.
Direct carriers (GEICO, Progressive) spend more on TV than the entire broker channel does on digital. Inparlor's engagement for insurance brokers reflects that, we run the program against the unit economics, not the vertical brand.
$25-$120
Cost per lead (P&C)
$80-$250
Cost per lead (life)
10-25%
Quote-to-bind rate
$800-$3,500
First-year premium (avg)
Paid traffic that pays for itself inside 90 days.
Technical, content, and authority, fixed in that order.
One high-converting page per week, ready to run ads against.
Fast websites that turn traffic into pipeline.
Hundreds to thousands of pages that earn organic traffic, not penalties.
EverQuote and QuoteWizard commoditize the top of funnel. We build owned-channel funnels that compete on advisor relationship, not lowest quote.
P&C, life, and health each need their own funnel. One funnel, one win rate, every time.
LTV is in the cross-sell, not the first bind. We build campaigns aimed at existing customers, most brokers do not.
We structure ad creative to maximize carrier co-op reimbursement. Compliance constrains; ROI rewards.
Tell us about your current numbers and what is broken. We respond with scope, pricing, and timeline inside 48 hours.
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