Restaurant marketing in the US is a battle for ownership of the customer relationship against the delivery aggregators. Most restaurants live with cost per reservation (meta) in the $4-$25 range, and the marketing program either respects that math or burns it.
DoorDash, Uber Eats, and Grubhub take 18-30% per order and own the customer relationship. That is the constraint every restaurants operator hits in the first 90 days of growth.
Reservation platforms (OpenTable, Resy, Tock) charge per-cover fees that compound in fine dining. The shops that compound are the ones who solve this operationally before they solve it through advertising, but most operators try the reverse and pay tuition for 18 months.
Online review velocity moves faster than operations can respond, one bad weekend can shift volume for a month. Inparlor's engagement for restaurants reflects that, we run the program against the unit economics, not the vertical brand.
$4-$25
Cost per reservation (Meta)
$25-$65
Average check (casual)
$95-$250
Average check (fine dining)
20-45%
Repeat visit rate (90 days)
Paid traffic that pays for itself inside 90 days.
Two channels, opposite audiences, identical discipline.
Technical, content, and authority, fixed in that order.
One high-converting page per week, ready to run ads against.
Fast websites that turn traffic into pipeline.
Shopify and headless storefronts built to compound, not just launch.
DoorDash and Uber Eats take 18-30% per order and own the customer. We build first-party reservations, loyalty, and CRM so the relationship belongs to you.
OpenTable, Resy, and Tock have different fee structures. We help pick the platform and we build a website funnel that minimizes the platform tax.
Reviews move faster than operations can respond. We give the team a structured workflow for response, recovery, and reputation.
Most restaurant traffic comes through the Map Pack. Google Business Profile content, photos, and Q&A are the lever, and most operators ignore it.
Tell us about your current numbers and what is broken. We respond with scope, pricing, and timeline inside 48 hours.
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