Question 1

Why not just buy HubSpot or Salesforce off the shelf?

Accepted Answer

Often you should, and we will tell you that in discovery. The problem is almost never the platform, it is that a generic install does not match your pipeline, your automations are missing, and the integrations to your phone and forms were never built. That gap is most of what we do. We will customise and extend HubSpot, Salesforce, or Zoho when they are the right base, and only recommend a custom build when your process genuinely does not fit any of them.

Question 2

When does a custom CRM actually make sense?

Accepted Answer

When your sales motion is unusual enough that you spend more time fighting an off-the-shelf CRM than using it: non-standard pipeline objects, pricing or quoting logic the platform cannot model, or a workflow that spans systems no CRM connects to cleanly. If your needs are conventional, a customised HubSpot or Zoho is faster and cheaper, and we will say so.

Question 3

Can you migrate us off spreadsheets or our old CRM?

Accepted Answer

Yes, and we treat it as a first-class part of the job. We profile the data, dedupe contacts and companies, map old fields to the new model, and run the migration into staging first so you can verify nothing was lost before we go live. A CRM that drops a rep's deals is dead on arrival, so we get this right before anything else ships.

Question 4

Will it capture leads automatically?

Accepted Answer

Yes. We wire your web forms, inbound email, and phone system so a new lead creates a record and gets routed the moment it arrives, with no rep retyping anything. Twilio handles call logging and click-to-call. The less manual data entry, the more reps actually use the thing.

Question 5

Can it connect to our phone and email?

Accepted Answer

Yes. We integrate email for two-way sync so conversations show up on the contact, and Twilio for call logging and click-to-call. The CRM should reflect what your reps did without asking them to log it by hand.

Question 6

How do you get reps to actually use it?

Accepted Answer

We design around removing data entry, not adding it, and we roll out to a small team first so the people who will champion it shape it before everyone else touches it. Adoption follows from the CRM saving reps work, not from a training mandate.

Question 7

What does the warranty cover?

Accepted Answer

60 days of bug fixes for any defect introduced in our scope. After that most clients keep us on a Maintenance & Support retainer, since CRM platform APIs and your own process keep evolving and the automations need tending.

CRM Development.

A remote-first, US-headquartered senior team building bespoke software for UK businesses — GBP invoicing, a UK working-hours overlap and UK-GDPR-aware delivery, with the code yours from day one.

Deliverables, line by line.

How an engagement runs.

Discovery

Data and migration

Pipeline and automation build

Integration

Rollout and adoption

CRM Development across the United Kingdom.

Most clients run two or three together.

Business Process Automation

AI Chatbots & AI Agents

Bespoke Software Development

What buyers ask before signing.

Ready to start with CRM Development?