Google Ads managed like software: tracked, weeded weekly, tied to revenue.
Custom quote — proposal within 48 hours
monthly retainer
Indicative GBP conversion; final quotes are issued in GBP against itemised scope.
We deliver with UK-GDPR and ICO expectations in mind — lawful-basis mapping, data-minimisation, subject-access readiness and a documented processing trail. We build to the controls your DPO or auditor specifies (we are not a law firm), and can scope UK or EU data residency where a workload requires it.
We pull the search-term reports, check that conversions actually fire, and find where the budget is leaking. Most accounts we inherit are paying for clicks that could never convert; fixing tracking and waste in week one usually pays for the engagement by itself.
We rebuild the account around how buyers actually search: tight Search campaigns on high-intent terms, Performance Max fed with good signal and exclusions, and a negative-keyword spine that keeps the junk out.
Smart Bidding is only as good as the conversions you feed it. We point it at the actions that turn into money, qualified leads and sales, not every form fill, so the algorithm optimises toward your P&L instead of vanity volume.
Weekly search-term reviews, new negatives, landing-page tests, and ad-copy iteration. Google Ads is a weeding job: the accounts that win are the ones someone tends every week, which is the cadence we run.
Tell us about your business and current numbers. We respond within 48 hours with scope, pricing in GBP, and timeline.
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