E-commerce redesigns in 2026 typically cost $15,000 to $150,000. Most mid-market DTC brands rebuilding their Shopify store land at $25K-$60K.
The redesign cost depends on whether you're staying on the same platform (cheaper), replatforming (mid), or moving to headless (most expensive). Brand depth, custom apps, and migration scope drive most of the variation. The single biggest predictor of where a specific engagement lands is scope discipline, operators who lock the spec in the first two weeks save 20-40% of total project cost over the next three months. Operators who let scope expand mid-build pay the inverse penalty. Either way, the $15K to $150K range is descriptive, not prescriptive: it reflects what a competent US vendor charges in 2026 for the work as scoped, not what a finished engagement has to cost.
| Component | Low | High |
|---|---|---|
Discovery, IA, and conversion audit | $3K | $15K |
Design (Figma) for all page templates | $6K | $30K |
Theme rebuild or platform migration | $5K | $70K |
Apps reconfigured (Klaviyo, Postscript, etc.) | $2K | $12K |
Content migration + SEO redirect map | $2K | $15K |
Performance optimization + CRO baseline | $2K | $12K |
30-day post-launch CRO sprint | $0 | $15K |
Discovery, IA, and conversion audit
Design (Figma) for all page templates
Theme rebuild or platform migration
Apps reconfigured (Klaviyo, Postscript, etc.)
Content migration + SEO redirect map
Performance optimization + CRO baseline
30-day post-launch CRO sprint
Every 'small addition' that turns up in week three is a real change order. Operators who lock scope in discovery save 20-40% of total project cost.
CRM imports, redirect maps, third-party API wiring, and content migration are the most underestimated line items in dev projects.
Conventional design is fixed-bid territory. Custom motion, bespoke components, and editorial illustration push costs up 30-100%.
Senior US engineers cost 2-3x junior engineers but ship 5-10x faster on non-trivial work. Cheap teams are usually expensive in retrospect.
Sites where the client writes all the copy ship faster and cheaper than sites where copy is in scope. Most projects underestimate this.
We scope e-commerce redesigns at $28K-$80K. The lower band assumes staying on Shopify; the upper band assumes a migration from another platform or a substantial design+UX rebuild. The premium over the floor of the market reflects scope we don't itemize, measurement infrastructure, post-launch stability, and a documented handoff that survives whoever happens to be on our team six months from now. Our proposals are itemized line-by-line so you can see what you're paying for; we'd rather lose the deal on transparent pricing than win it by hiding the math.
From $22K
fixed project
Shopify and headless storefronts built to compound, not just launch.
Full E-Commerce Stores breakdownUnder $15K: theme swap + apps reconfigured by a freelancer. Realistic outcome: faster site, same conversion rate. The lift comes from the deeper work above. The honest framing: cheaper vendors exist at every tier, Fiverr at the bottom, offshore agencies in the middle, established US-based mid-market shops at the top. The cost-quality curve is real but rarely linear. Going from a $5K vendor to a $15K vendor usually produces a meaningfully different outcome; going from $15K to $45K often produces a refinement, not a transformation. Where you sit on that curve depends on the cost of being wrong, not the budget you have available.
Redesign cost ÷ (conversion-rate lift × current annual revenue)
$40K redesign on a $5M/year store with a 0.5-point conversion-rate lift = $25K/year incremental revenue. At 30% gross margin = $7.5K/year contribution. Payback in 64 months. Most redesigns need a 1+ point lift to pencil in under 18 months.
We'll send back an itemized proposal, scope, line items, timeline, and the team that would actually run the engagement. No discovery call to schedule a discovery call.