Med spa websites in the US typically cost $10,000 to $40,000. Most single-location med spas land at $14K-$25K; multi-location med spas and brands with 10+ treatment categories land at $25K-$40K.
Treatment count drives template volume. A single-service med spa needs 6-10 pages; a full-service med spa with body contouring, injectables, weight management, skin, and laser needs 20-40+ pages, often with before/after galleries. The single biggest predictor of where a specific engagement lands is scope discipline, operators who lock the spec in the first two weeks save 20-40% of total project cost over the next three months. Operators who let scope expand mid-build pay the inverse penalty. Either way, the $10K to $40K range is descriptive, not prescriptive: it reflects what a competent US vendor charges in 2026 for the work as scoped, not what a finished engagement has to cost.
| Component | Low | High |
|---|---|---|
Discovery + HIPAA + FTC compliance review | $2K | $6K |
Design (Figma), full template set + photo gallery design | $4K | $18K |
Build (Next.js typical for performance) | $3K | $15K |
Treatment page production | $2K | $10K |
Online booking integration (Boulevard, Mindbody, Aesthetic Record) | $1K | $5K |
Before/after gallery system | $2K | $6K |
Lead form + HIPAA-compliant CRM routing | $1K | $4K |
Discovery + HIPAA + FTC compliance review
Design (Figma), full template set + photo gallery design
Build (Next.js typical for performance)
Treatment page production
Online booking integration (Boulevard, Mindbody, Aesthetic Record)
Before/after gallery system
Lead form + HIPAA-compliant CRM routing
Every 'small addition' that turns up in week three is a real change order. Operators who lock scope in discovery save 20-40% of total project cost.
CRM imports, redirect maps, third-party API wiring, and content migration are the most underestimated line items in dev projects.
Conventional design is fixed-bid territory. Custom motion, bespoke components, and editorial illustration push costs up 30-100%.
Senior US engineers cost 2-3x junior engineers but ship 5-10x faster on non-trivial work. Cheap teams are usually expensive in retrospect.
Sites where the client writes all the copy ship faster and cheaper than sites where copy is in scope. Most projects underestimate this.
Inparlor builds med spa sites from $16,000. Most engagements land at $22K-$32K. We earn the price by integrating HIPAA-compliant lead routing, booking software, and Meta CAPI in the same engagement. The premium over the floor of the market reflects scope we don't itemize, measurement infrastructure, post-launch stability, and a documented handoff that survives whoever happens to be on our team six months from now. Our proposals are itemized line-by-line so you can see what you're paying for; we'd rather lose the deal on transparent pricing than win it by hiding the math.
Squarespace template + Mindbody embed for $3K-$8K. Realistic outcome: a site that converts at half the rate. The serious money lives in conversion, getting 30 leads/month vs 15 leads/month is worth $50K-$200K/year depending on average ticket. The honest framing: cheaper vendors exist at every tier, Fiverr at the bottom, offshore agencies in the middle, established US-based mid-market shops at the top. The cost-quality curve is real but rarely linear. Going from a $5K vendor to a $15K vendor usually produces a meaningfully different outcome; going from $15K to $45K often produces a refinement, not a transformation. Where you sit on that curve depends on the cost of being wrong, not the budget you have available.
Site cost ÷ (incremental booked consults × consult-to-booked rate × avg treatment value)
$25K site for a med spa averaging $1,200 per first treatment with a 50% consult-to-booked rate. Need 42 additional booked consults to pay back. Most med spa redesigns produce 50-150 additional booked consults per year.
We'll send back an itemized proposal, scope, line items, timeline, and the team that would actually run the engagement. No discovery call to schedule a discovery call.