Website redesigns in 2026 typically cost $10,000 to $120,000. Most US businesses land at $20K-$45K for a serious rebuild.
Page count, design depth, CMS migration, redirect complexity, and content production scope. A clean theme swap on Webflow is the low end; a multi-language Next.js rebuild with deep CMS migration is the high end. The single biggest predictor of where a specific engagement lands is scope discipline, operators who lock the spec in the first two weeks save 20-40% of total project cost over the next three months. Operators who let scope expand mid-build pay the inverse penalty. Either way, the $10K to $120K range is descriptive, not prescriptive: it reflects what a competent US vendor charges in 2026 for the work as scoped, not what a finished engagement has to cost.
| Component | Low | High |
|---|---|---|
Discovery, audit, redirect mapping | $2K | $12K |
Design (Figma) | $4K | $30K |
Build + CMS integration | $4K | $50K |
Content migration | $2K | $15K |
Performance optimization + accessibility audit | $2K | $8K |
QA + launch + 30-day stability | $1K | $7K |
Discovery, audit, redirect mapping
Design (Figma)
Build + CMS integration
Content migration
Performance optimization + accessibility audit
QA + launch + 30-day stability
Every 'small addition' that turns up in week three is a real change order. Operators who lock scope in discovery save 20-40% of total project cost.
CRM imports, redirect maps, third-party API wiring, and content migration are the most underestimated line items in dev projects.
Conventional design is fixed-bid territory. Custom motion, bespoke components, and editorial illustration push costs up 30-100%.
Senior US engineers cost 2-3x junior engineers but ship 5-10x faster on non-trivial work. Cheap teams are usually expensive in retrospect.
Sites where the client writes all the copy ship faster and cheaper than sites where copy is in scope. Most projects underestimate this.
Inparlor redesigns from $18K. Most redesign engagements land at $30K-$55K depending on platform, CMS, and integration depth. The premium over the floor of the market reflects scope we don't itemize, measurement infrastructure, post-launch stability, and a documented handoff that survives whoever happens to be on our team six months from now. Our proposals are itemized line-by-line so you can see what you're paying for; we'd rather lose the deal on transparent pricing than win it by hiding the math.
Theme swap on the existing platform for $5K-$10K. Works if the issue is purely visual and the underlying CMS, performance, and SEO foundation are healthy. Usually not the case, that's why you're redesigning. The honest framing: cheaper vendors exist at every tier, Fiverr at the bottom, offshore agencies in the middle, established US-based mid-market shops at the top. The cost-quality curve is real but rarely linear. Going from a $5K vendor to a $15K vendor usually produces a meaningfully different outcome; going from $15K to $45K often produces a refinement, not a transformation. Where you sit on that curve depends on the cost of being wrong, not the budget you have available.
Cost amortized over 3-5 years ÷ (conversion-rate lift × monthly traffic × AOV/LTV)
$40K redesign amortized over 4 years = $833/mo. At 50K monthly visits and a 0.5-point conversion lift, that's 250 incremental conversions/month. Payback math depends on your conversion value.
We'll send back an itemized proposal, scope, line items, timeline, and the team that would actually run the engagement. No discovery call to schedule a discovery call.