inparlor.
DevelopmentFor B2C SaaS

Business Intelligence & Reporting for B2C SaaS.

Every number you run the business on, in one place you trust. Designed and shipped for B2C SaaS companies, not generic templates with b2c saas swapped in.

Why this matters

Why B2C SaaS companies need BI & Reporting built around their unit economics.

Most B2C SaaS companies are operating on sites or software stacks built three to five years ago for a different version of the buyer. Acquisition is mobile-first but the team can't ship native iOS and Android fast enough to keep up with the web product. The infrastructure decisions that compound are the ones made with the operator in the room, not the ones made in a vacuum.

Inparlor's Business Intelligence & Reporting engagement for B2C SaaS companies reflects that. We pull the numbers you run the business on out of the spreadsheets and disconnected dashboards and into one place your whole team trusts. The deliverables below are scoped against the unit economics, annual ltv of $60-$300, trial-to-paid conversion of 30-60%.

Where most agencies treat B2C SaaS companies as another vertical to learn on, we treat the vertical as the starting point. Technical debt and a thin team make every release slower, so velocity drops as the product grows. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.

What we deliver

Scope built for B2C SaaS companies.

  • Discovery and a fixed-bid proposal mapping data sources to KPIs
  • Light data warehouse on Postgres or BigQuery
  • Data pipelines from your CRM, billing, ERP, and product
  • dbt models that transform raw data into reporting tables
  • Agreed KPI definitions documented so a metric means one thing
  • Dashboards in Metabase, Superset, or a custom Recharts build
  • Automated daily or hourly refresh via scheduled jobs
  • Embedded analytics inside your own product when relevant
B2C SaaS benchmarks

Real numbers from the vertical.

30-60%

Trial-to-paid conversion

5-10%

Monthly churn

3-10 weeks

Time-to-ship a mobile feature

$60-$300

Annual LTV

48 hours

BI & Reporting proposal turnaround

Our B2C SaaS-specific approach

How BI & Reporting runs in B2C SaaS companies, operationally.

  • KPI definitions before dashboards

    We pin down exactly what each metric means, revenue, churn, margin, and who owns it, before building a single chart. Half the dashboards in the world are ignored because nobody agreed on the definitions first.

  • Warehouse and dbt models underneath

    Data lands in a real warehouse and gets transformed through versioned, tested dbt models, so the numbers are consistent and traceable. The dashboard sits on a foundation, not on a fragile spreadsheet export.

  • Dashboards people actually open

    We build for the decision the viewer has to make, not for every metric we can plot. A focused view someone checks every Monday beats an exhaustive one that gets bookmarked and never reopened.

  • Scheduled distribution to the inbox

    The numbers get pushed, a weekly digest or an alert when a metric moves, so leadership sees them without logging into a tool. Reporting reaches people where they already are instead of waiting to be pulled.

FAQ

B2C SaaS buyers ask us this most.

Ready to start?

Get a proposal for B2C SaaS bi & reporting.

We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.

Get a proposal

Or explore the full Business Intelligence & Reporting page · B2C SaaS hub