Every number you run the business on, in one place you trust. Designed and shipped for DTC e-commerce brands, not generic templates with dtc e-commerce brands swapped in.
Most DTC e-commerce brands are operating on sites or software stacks built three to five years ago for a different version of the buyer. A slow, theme-bloated storefront tanks Core Web Vitals and conversion, especially on mobile where most traffic lands. The infrastructure decisions that compound are the ones made with the operator in the room, not the ones made in a vacuum.
Inparlor's Business Intelligence & Reporting engagement for DTC e-commerce brands reflects that. We pull the numbers you run the business on out of the spreadsheets and disconnected dashboards and into one place your whole team trusts. The deliverables below are scoped against the unit economics, support tickets per 100 orders of 8-20.
Where most agencies treat DTC e-commerce brands as another vertical to learn on, we treat the vertical as the starting point. Inventory, orders, and customer data don't sync cleanly between the store, 3PL, and ERP, so stock and statuses drift. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
1.5-4s+
Mobile storefront load time
8-20
Support tickets per 100 orders
$45-$180
Average order value
12-30%
Return rate
48 hours
BI & Reporting proposal turnaround
We pin down exactly what each metric means, revenue, churn, margin, and who owns it, before building a single chart. Half the dashboards in the world are ignored because nobody agreed on the definitions first.
Data lands in a real warehouse and gets transformed through versioned, tested dbt models, so the numbers are consistent and traceable. The dashboard sits on a foundation, not on a fragile spreadsheet export.
We build for the decision the viewer has to make, not for every metric we can plot. A focused view someone checks every Monday beats an exhaustive one that gets bookmarked and never reopened.
The numbers get pushed, a weekly digest or an alert when a metric moves, so leadership sees them without logging into a tool. Reporting reaches people where they already are instead of waiting to be pulled.
BI & Reporting for B2C SaaS
Trial-to-paid conversion: 30-60%
BI & Reporting for Financial Advisors
New-account onboarding time: 3-10 days
BI & Reporting for Fitness Studios
Front-desk hours on admin/week: 8-15 hrs
BI & Reporting for Gyms
Front-desk hours on admin/week: 10-18 hrs
BI & Reporting for B2B SaaS
Engineering backlog age: 1-3 quarters
BI & Reporting for Supplement Brands
Subscribe vs. one-time mix: 35-60% subscribe
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full Business Intelligence & Reporting page · DTC E-Commerce Brands hub