Engineering-led SEO that earns rankings, not reports. Designed and shipped for dental practices, not generic templates with dental practices swapped in.
Most dental practices are operating on sites or software stacks built three to five years ago for a different version of the buyer. Insurance verification and benefit checks are done by phone, so booking stalls and front-desk staff burn hours per day on hold. The infrastructure decisions that compound are the ones made with the operator in the room, not the ones made in a vacuum.
Inparlor's SEO Services engagement for dental practices reflects that. Most SEO retainers buy you a monthly PDF and a list of keywords nobody acts on. The deliverables below are scoped against the unit economics, new patient value (12 mo) of $1,500-$3,800.
Where most agencies treat dental practices as another vertical to learn on, we treat the vertical as the starting point. Routine patient questions about appointments, forms, and insurance flood the front desk during peak chair-time. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
10-18 hrs
Front-desk hours on insurance/week
20-35%
Overdue recall patients
$1,500-$3,800
New patient value (12 mo)
8-18%
No-show rate
48 hours
SEO proposal turnaround
A typical SEO agency sends your dev team a recommendations deck that dies in the backlog. We have commit access: indexation blockers, broken internal links, and missing schema are fixed and deployed in the first cycle, not filed as tickets.
City and service-area pages only work when each one says something true and specific. We build them with genuinely unique local content, not a token-swapped template, because thin doorway pages get the whole site demoted.
Page speed is a ranking input and a conversion input. We set performance budgets, fix the templates that blow them, and wire the checks into the deploy pipeline so the site cannot quietly regress after we leave.
Month one establishes the baseline from Search Console. Every report after that shows what shipped, what moved in impressions and clicks, and what we are doing next, numbers you can check yourself, not a vanity dashboard.
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After-hours booking share: 25-40%
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Quote turnaround time: 1-3 days
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After-hours calls captured: 60-80%
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Inquiry-to-consult booking time: <24 hrs
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Mobile storefront load time: 1.5-4s+
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full SEO Services page · Dental Practices hub