Engineering-led SEO that earns rankings, not reports. Designed and shipped for law firms, not generic templates with law firms swapped in.
Most law firms are operating on sites or software stacks built three to five years ago for a different version of the buyer. New-matter intake runs on phone calls and email, so after-hours inquiries go unanswered and signed-case revenue leaks at the door. The infrastructure decisions that compound are the ones made with the operator in the room, not the ones made in a vacuum.
Inparlor's SEO Services engagement for law firms reflects that. Most SEO retainers buy you a monthly PDF and a list of keywords nobody acts on. The deliverables below are scoped against the unit economics, signed pi case value (avg) of $25,000-$80,000.
Where most agencies treat law firms as another vertical to learn on, we treat the vertical as the starting point. Case files, deadlines, and client communication live across disconnected tools, so status updates require digging through inboxes. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
<1 hr vs. hours
Intake response time
8-15 hrs
Paralegal hours on drafting/week
$25,000-$80,000
Signed PI case value (avg)
40-65%
After-hours inquiries captured
48 hours
SEO proposal turnaround
A typical SEO agency sends your dev team a recommendations deck that dies in the backlog. We have commit access: indexation blockers, broken internal links, and missing schema are fixed and deployed in the first cycle, not filed as tickets.
City and service-area pages only work when each one says something true and specific. We build them with genuinely unique local content, not a token-swapped template, because thin doorway pages get the whole site demoted.
Page speed is a ranking input and a conversion input. We set performance budgets, fix the templates that blow them, and wire the checks into the deploy pipeline so the site cannot quietly regress after we leave.
Month one establishes the baseline from Search Console. Every report after that shows what shipped, what moved in impressions and clicks, and what we are doing next, numbers you can check yourself, not a vanity dashboard.
SEO for HVAC Companies
After-hours booking share: 25-40%
SEO for Roofing Contractors
Quote turnaround time: 1-3 days
SEO for Plumbing Companies
After-hours calls captured: 60-80%
SEO for Med Spas
Inquiry-to-consult booking time: <24 hrs
SEO for Dental Practices
Front-desk hours on insurance/week: 10-18 hrs
SEO for DTC E-Commerce Brands
Mobile storefront load time: 1.5-4s+
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full SEO Services page · Law Firms hub