Fast websites that turn traffic into pipeline. Designed and shipped for real estate agents, not generic templates with real estate agents swapped in.
Most real estate agents are operating on sites or software stacks built three to five years ago for a different version of the buyer. The 2024 NAR settlement reshaped buyer-side commissions; agents are still adjusting marketing to the new reality. The infrastructure decisions that compound are the ones made with the operator in the room, not the ones made in a vacuum.
Inparlor's Web Development engagement for real estate agents reflects that. Custom marketing sites built on Next.js and deployed on Vercel or Hetzner. The deliverables below are scoped against the unit economics, your AOV and retention, gci per closed transaction of $8,000-$22,000.
Where most agencies treat real estate agents as another vertical to learn on, we treat the vertical as the starting point. Lead nurture is where 70% of GCI is left on the table, most agents stop following up after 14 days. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$20-$120
Cost per lead (Search)
$15-$80
Cost per lead (Meta)
1-5%
Lead-to-client conversion
$8,000-$22,000
GCI per closed transaction
$18,000, fixed
Web Development engagement starts at
Even brand-new sites have legacy URLs to honor, orphaned PDFs, archived blog posts, vendor microsites. Missing a 301 is how organic traffic dies on launch day, so the redirect map is week-one work, not a launch-day checklist.
Largest Contentful Paint under 2 seconds on a 4G mobile connection. Cumulative Layout Shift under 0.05. We hit it on every preview deploy, not just at launch, and we keep hitting it for 90 days after.
We default to Sanity, Contentful, or MDX-on-GitHub depending on team size. Editors get a workflow they will actually use, preview environments, scheduled publishes, and roll-back if anything breaks.
GA4 events tied to revenue, not pageviews. Meta CAPI on day one for any site that will run paid traffic. The dashboard tells the truth before the brand approves the design.
Web Development for B2B SaaS
CAC (SMB segment): $400-$3,500
Web Development for B2C SaaS
CAC: $30-$200
Web Development for Law Firms
Cost per lead (PI): $200-$2,000+
Web Development for Accounting Firms
Cost per lead (Search): $80-$350
Web Development for Financial Advisors
Cost per lead (Search): $150-$800
Web Development for Med Spas
Cost per lead (Meta): $50-$200
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full Web Development page · Real Estate Agents hub