"How much does a website cost in the UK?" is one of those questions where every honest answer starts with "it depends" — and then most agencies refuse to say on what. The real range in 2026 runs from a few thousand pounds for a small brochure site to well into six figures for a web application that runs part of your business. The number is driven by what the site has to do, not how many pages it has.
This guide gives you grounded GBP price bands for the UK market, from a sole-trader site through to a custom web app, and explains the handful of factors that actually move the figure. We build web applications rather than templated marketing sites, so our framing leans toward sites that do real work — but the bands below cover the full spread so you can place your project honestly.
UK website pricing also varies by who builds it: a freelancer, a small studio and a senior agency price the same brief very differently, and the cheapest quote is rarely the cheapest outcome over three years. We have flagged where that gap usually bites.
| Engagement | Range | What's included |
|---|---|---|
| Template / DIY brochure site | £500–£3,000 | A small WordPress, Squarespace or Webflow site built on a theme — a handful of pages, a contact form and standard SEO basics. Fine for a sole trader or a new business that needs a credible presence and nothing more. |
| Custom-designed business website | £3,000–£15,000 | A bespoke design for an established SME: a proper content structure, a CMS your team can edit, considered SEO, and a fast, accessible build. This is where most serious small-business websites land. |
| Content-rich or multi-function site | £15,000–£40,000 | Larger sites with integrations (CRM, booking, payments), a non-trivial CMS, several user journeys, and performance and accessibility held to a real standard. Common for mid-sized firms and membership or content businesses. |
| Web application / customer-facing product | £40,000–£120,000+ | A site that is really an application: authentication, dashboards, a database, role-based access and live data behind the pages. Priced as software, because that is what it is. This is the centre of gravity for our own work. |
Template / DIY brochure site
£500–£3,000
A small WordPress, Squarespace or Webflow site built on a theme — a handful of pages, a contact form and standard SEO basics. Fine for a sole trader or a new business that needs a credible presence and nothing more.
Custom-designed business website
£3,000–£15,000
A bespoke design for an established SME: a proper content structure, a CMS your team can edit, considered SEO, and a fast, accessible build. This is where most serious small-business websites land.
Content-rich or multi-function site
£15,000–£40,000
Larger sites with integrations (CRM, booking, payments), a non-trivial CMS, several user journeys, and performance and accessibility held to a real standard. Common for mid-sized firms and membership or content businesses.
Web application / customer-facing product
£40,000–£120,000+
A site that is really an application: authentication, dashboards, a database, role-based access and live data behind the pages. Priced as software, because that is what it is. This is the centre of gravity for our own work.
A site that mostly presents content is far cheaper than one that does work — accounts, dashboards, payments, integrations. The moment a login and a database appear, you are buying software and the figure steps up accordingly.
A theme keeps cost down but constrains everything afterwards. A bespoke design, with a coded component library, costs more up front but is what separates a £3,000 site from a £15,000 one and pays back in brand and conversion.
Every external system the site has to talk to — CRM, payment provider, ERP, booking engine — adds design, build and testing time. Two clean integrations are routine; five with one flaky legacy API is a project of its own.
Who writes the copy, sources the imagery, and moves the old content over with its SEO equity intact? Content and migration are quietly one of the biggest variables in a UK website quote.
Hitting a genuine Lighthouse and WCAG 2.2 bar, plus UK-GDPR-aware cookie and form handling, is work. It is also what stops the site embarrassing you six months after launch, so it belongs in scope, not as an afterthought.
Web apps and complex sites that do real work, not just look good.
We'll send back an itemised proposal in GBP — scope, line items, timeline, and the team that would run it.
Get a custom quoteHow Much Does It Cost to Develop an App in the UK?
£30,000–£60,000
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£25,000–£50,000
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£8,000–£25,000
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£25,000–£45,000
How Much Does Odoo Implementation Cost in the UK?
£10,000–£25,000
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£3,000–£15,000
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£100–£400 / month
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£15,000–£35,000