Every number you run the business on, in one place you trust. Built for Austin-based businesses, population 2,500,000, with the buyer profile and competitive dynamics that come with it.
A concentrated tech, SaaS, and venture-backed startup economy, with Tesla, Oracle, and a wave of relocated founders driving a premium small-business services market.
Business Intelligence & Reporting engagements in Austin are scoped to the operating reality of a 2,500,000-person metro economy. We pull the numbers you run the business on out of the spreadsheets and disconnected dashboards and into one place your whole team trusts. Our existing client base in the metro skews toward B2B SaaS companies, B2C SaaS companies, fitness studios, but the playbook adapts to the operator, not the other way around.
For Austin businesses, every BI & Reporting engagement is scoped and quoted individually. 3 to 8 weeks.
Austin is the rare metro where the small businesses are themselves software companies. The venture density along the corridor from downtown to the Domain means a typical client is a seed-stage founder who needs an MVP shipped before the runway clock runs out, not a marketing site. These are technical buyers; they'll talk architecture, ask why Postgres over a managed alternative, and care about the eval suite on an AI feature. The relocated-founder wave pushed up expectations and budgets for everyone, so even the fitness studios on South Congress and the DTC brands in East Austin shop like startups. The work splits cleanly between MVP sprints for funded teams who need to reach paying customers fast, and conversion-grade builds for premium consumer businesses serving a tech-money clientele. What unites them is urgency and fluency: clients here know exactly what they want built and judge you on velocity. A scoping session in Austin is a negotiation about what to cut, not what to add, because the founders already understand that the narrowest thing that reaches a paying customer beats the complete thing that ships a quarter too late.
We pin down exactly what each metric means, revenue, churn, margin, and who owns it, before building a single chart. Half the dashboards in the world are ignored because nobody agreed on the definitions first.
Data lands in a real warehouse and gets transformed through versioned, tested dbt models, so the numbers are consistent and traceable. The dashboard sits on a foundation, not on a fragile spreadsheet export.
We build for the decision the viewer has to make, not for every metric we can plot. A focused view someone checks every Monday beats an exhaustive one that gets bookmarked and never reopened.
The numbers get pushed, a weekly digest or an alert when a metric moves, so leadership sees them without logging into a tool. Reporting reaches people where they already are instead of waiting to be pulled.
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
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