Fast websites that turn traffic into pipeline. Designed and shipped for roofing contractors, not generic templates with roofing contractors swapped in.
Most roofing contractors are operating on sites or software stacks built three to five years ago for a different version of the buyer. Storm chasers flood the market for 60-90 days after every major hail or wind event, distorting CPL and lead quality. The infrastructure decisions that compound are the ones made with the operator in the room, not the ones made in a vacuum.
Inparlor's Web Development engagement for roofing contractors reflects that. Custom marketing sites built on Next.js and deployed on Vercel or Hetzner. The deliverables below are scoped against the unit economics, your AOV and retention, estimate-to-signed close rate of 20-35%.
Where most agencies treat roofing contractors as another vertical to learn on, we treat the vertical as the starting point. Google Business Profile suspensions hit roofers more than any other home service vertical. We will tell you on the first call which of those constraints is binding and which is solvable inside the engagement.
$100-$350
Cost per lead (Search)
20-35%
Estimate-to-signed close rate
$9,000-$22,000
Average residential job
$400-$900
Customer acquisition cost
$18,000, fixed
Web Development engagement starts at
Even brand-new sites have legacy URLs to honor, orphaned PDFs, archived blog posts, vendor microsites. Missing a 301 is how organic traffic dies on launch day, so the redirect map is week-one work, not a launch-day checklist.
Largest Contentful Paint under 2 seconds on a 4G mobile connection. Cumulative Layout Shift under 0.05. We hit it on every preview deploy, not just at launch, and we keep hitting it for 90 days after.
We default to Sanity, Contentful, or MDX-on-GitHub depending on team size. Editors get a workflow they will actually use, preview environments, scheduled publishes, and roll-back if anything breaks.
GA4 events tied to revenue, not pageviews. Meta CAPI on day one for any site that will run paid traffic. The dashboard tells the truth before the brand approves the design.
Web Development for B2B SaaS
CAC (SMB segment): $400-$3,500
Web Development for B2C SaaS
CAC: $30-$200
Web Development for Law Firms
Cost per lead (PI): $200-$2,000+
Web Development for Accounting Firms
Cost per lead (Search): $80-$350
Web Development for Financial Advisors
Cost per lead (Search): $150-$800
Web Development for Med Spas
Cost per lead (Meta): $50-$200
We respond within 48 hours with scope, pricing, and the team that would actually run the engagement.
Get a proposalOr explore the full Web Development page · Roofing Contractors hub